190: Wedding Photographer Ryan Learoyd Discusses Finding Your Style and the Right Clients

Ryan is an award-winning wedding and family photographer based in the UK. He offers an artistic alternative to traditional wedding photography and portraiture to his clients. In his own words:

“I’ve been accused of turning up to weddings with a camera in every pocket. My style is relaxed, quirky, artistic & alternative. I believe in capturing those fleeting moments of emotion, expression… Love. Of course having a few laughs along the way is always a bonus. Weddings for me are about family, they’re about those brief moments of interaction in between the staged portraits of old. Of course everyone wants that posed image of their 90 year old Nan smoking a celebratory Cuban cigar like Fidel Castro and for me it’s about adding a twist to the formal side of portraiture.”

In this interview, we tackle the following topics:

  • How Ryan transitioned from doing wedding photography part time to full time
  • The importance of being true to yourself when running a photography business
  • The roles emulation and experimentation play in finding your own style
  • How connecting with wedding guests during each gig influences Ryan’s photos
  • Tips for time management
  • How he makes the most of his workflow when posting online
  • How PhotoShelter makes it so much easier for Ryan to run his business
  • What Ryan does to find the RIGHT clients for his business
  • The importance of knowing what keywords define your business
  • The importance of having a unique selling point for your business
  • Practical tips for making your online portfolio more targeting, while also maximizing your blog

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Chamira_Headshot_1500x1500I'm Chamira Young. I admit it. I'm an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting...Read More

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