Archive for the Marketing Category

182: A Marketing Moment with Jen Rozenbaum

In this marketing moment episode, photographer and educator Jen Rozenbaum discuses what you can do this week to market your business. We touch on the importance of practicing your craft, as well as staying CONSISTENT with social media.

Read more...

180: A Marketing Moment with James Kegley

Join us in this marketing moment episode with editorial and corporate photographer James Kegley. We discuss picking up the phone, referrals, and what to do when you get a “no” so that it works in your favor.

Read more...

176: The Elements That Make a Photographer’s Website Great

In this solo episode, we dive deep into what makes a photography website great. Among the things we discuss are layout, portfolio size, your About page, making your contact info available, and more!

Read more...

Episode 173: A Marketing Moment: Gavin Wade Discusses the Biggest Marketing Mistake Photographers Make

In this marketing moment episode, wedding photographer and Cloudspot.io CEO Gavin Wade shares the biggest marketing mistake photographers make, and how to know exactly WHO you want to market to.

Read more...

171: A Marketing Moment with PhotoShelter’s Darina Kopcok: Know WHO You’re Marketing To!

In this marketing moment episode, PhotoShelter user and photographer Darina Kopcok shares valuable insights about the importance of knowing WHO you are marketing to!

Read more...

Six Pains that All Photographers Deal With

Though there are tons, and truly TONS, of things that photographers deal with and go through, there are some that are more common, prevalent, and frustrating than others. And while the reaction to these issues is even more important than each of the issues individually, how you

Read more...

167: Marketing Moment with E’Lisa Campbell: Being Vulnerable and Advantages of Having a Newsletter

In this marketing moment episode, photographer E’Lisa Campbell discusses how showing your vulnerable, personal side will help attract clients to you, as well as the importance of having a newsletter to reach your clients.

Read more...

Photography Referrals: Marketing a Different Way

photography referrals

Photographers are a few of the small business owners that really do need to stick together. In fact, there are so many different niches in this art we call photography that everyone can really help each other out. Many businesses, big and small, have a referral system

Read more...

164: Marketing Moment with Paul Friedman

In this marketing moment episode, Paul Friedman shares some actionable strategies you can use to market your business this week. In particular, we chat about the importance of connecting with other photographers as an effective way to drive referrals to each other.

Read more...

The Four P’s of Marketing

four p's of marketing

Marketing, the thing we need the most but might despise the most. It’s tough, complicated, and takes a significant amount of time and energy to do it well. Marketing ensures that your customers get their questions answered and it makes it easy for people to understand most

Read more...

162: Marketing Moment: How To Recruit Your Marketing Team

In this marketing moment episode, NYC photographer Christian Grattan shares actionable marketing tips we can use, including how the roles of product, pricing, promotion, and placement in our marketing plans. He also chats about how we can essentially recruit a marketing team to refer work to us.

Read more...

Four Reasons Why Your Headshot is Important Too

reasons why your headshot is important

You spend so much time behind the camera that sometimes easy to forget that others want to see you in photos as well. Gone are the days of using selfies and Facebook profile photos as your headshot. It just doesn’t cut it anymore. As a photographer, you

Read more...

You Don’t Need to Buy the Best to be the Best

be the best

Let’s face it, nearly every photographer has been guilty of this at one point or another and you are probably no exception. We get roped into buy-ins, referrals, and all of the latest and greatest when it comes to our photography business, but by the end of

Read more...

Four Things to Reflect on for the New Year

four things to reflect on for the new year

As a new year greets us, there are likely many things you’ve been thinking of improving and goals you’re shooting for over the next year. And while this is the perfect time for making adjustments and improvements, you should also be taking time to reflect. To stop,

Read more...

Business Cards Aren’t Dead

business cards are not dead

As technology has changed and advanced, there are some aspects of businesses that have changed things forever and have made permanent differences in the way we run businesses. There are also things in the realm of business that come and go in trends, just like clothing and

Read more...

160: Marketing Moment with Scott Lawrence on Your Business Image and Credibility

In this marketing moment episode, headshot photographer Scott Lawrence shares some actionable strategies you can use to market your business this week, including how to make your work stand out with your OWN photography magazine as a credibility builder.

Read more...

159: Scott Lawrence on Building a Photography Business Starting With ZERO Clients

Photo Credit: Peter Hurley

In this info-packed interview episode, professional headshot photographer Scott Lawrence shares how he rebuilt his photography business from ZERO clients. He gives lots of practical advice that we can use for our own businesses!

Read more...

How Talking Can Help Your Photography Business

speaking in your photography business

As photographers, hiding behind the lens is usually our best place. This is when we do our best work, of course, but much of our outreach work needs to be online or in person, but in both realms, we are using our words and voices.  To get

Read more...

158: Marketing Moment: Building Relationships With Your Competition

Photographer and freelance expert Vincent Pugliese shares how simply sitting down with your “competition” or related vendor for coffee can be mutually beneficial to both parties…especially when you start referring work to each other!

Read more...

4 Signs That You Might Have “Made It”

Though some of you are there and some of you are not there, the goal is usually the same for everyone. You all want to make it. And while that means different things to different people, there are some clear defining factors that will start to signify

Read more...

How to Create a Website Bio That Builds Trust

There are many elements of your website that are important in displaying your work, educating visitors, and building trust with future clients. That’s why your website needs to be up to date and looking great at all times. One of the toughest elements of building your site

Read more...

5 Ways to Win Against the Algorithms

The social media crowd has gone wild lately. While it’s true there are certain algorithms and codes in place so that people cannot take too much advantage of social media. No person has more leverage than other in that regard, but why so much fuss? Truth is,

Read more...

155 Marketing Moment: The Details That Matter On Your Website

In this short and sweet marketing moment episode, photography business expert Skip Cohen shares practical, actionable tips we can revamp our photography websites in order to attract more clients.

Read more...

5 Photography Tools You Can Start Using Today

There are tons of lists on the internet about the top 20 or top 40 tools that you can use to help make your business grow and expand and it can be overwhelming, to say the least. Instead of giving you a list of a billion tools

Read more...

It Takes More Than Passion

more than passion

It’s not all about passion. While there is definitely something to be said for being passionate about what you are doing, there’s more. There just has to be more. You grow up hearing the phrase, “follow your passion,” or “pursue your passion,” and while there is merit

Read more...

152: A Marketing Moment with Beth Teutschmann

Taking Notes

In this short and sweet marketing moment episode, pro photo editor Beth Teutschmann shares some actionable tips we can use for marketing our photography businesses!

Read more...

Why a Photography Website is a Necessity

If you haven’t already heard, a Facebook page is not going to cut it for your photography business. It’s a good start, of course, but once you are bringing in clients and have some experience under your best, it’s time to upgrade. There are a number of

Read more...

Process of Being Pro

Process of Being Pro

What’s the best way to get your work out there into the public? Well, there is no secret tip or hack to doing that. In fact, it’s almost grossly simple how you get your photography work out to the public. Are you ready for the secret? Get

Read more...

150: Marketing Moment: Decide Who You Are As a Photographer

In this short and sweet marketing moment episode, pro photographer Marc Silber shares some actionable tips we can use for getting our photography work noticed.

Read more...

The Secret Move Most Photographers Are Ignoring? Video!

video in photography

Lights, camera, action! Photographers are well known for what they do best; photograph. But what if we could do more to get noticed? Turns out, they can. Ever considered putting video on your website? Now, you might be thinking, “Why would I put a video on my website

Read more...

Do Your Photography Business Your Way

Photographers are pros as taking the alternate route in almost every situation. They find themselves shooting in crazy locations, take the long way home to snag the sunset at the right time, convincing close friends to pose for you and so on. You are a great example

Read more...

4 Reasons You Need A Photography Mentor

One of the most valuable things you can do when you start your business? No, it’s not new gear. It’s not a brilliant website either. No, it’s not even a social media strategy that you need. You need a mentor. Finding a photography mentor is going to

Read more...

Buddy Branding

An online presence is an essential tool for your photography business, without a doubt, and these tools are simple and easy to use. They take some time and effort and maybe a bit of money if you want to boost your social media in some way. For

Read more...

146: Jodie Greck Shares How to Stand Out, Attract the Right Clients, and Build Your Business

In this amazing interview with photographer and coach Jodie Greck, we discuss ways to attract your ideal clients, putting yourself out there, standing out so that you don’t have to compete on price, and getting out of the comparison game with other photographers.

Read more...

Aiming at the Right Targets

When you first start your photography business, it can be a little hard to nail down just one niche. Honestly, any person who needs any sort of photography is your ideal client when you’re new! However, as you start to grown and gain a strong portfolio, there

Read more...

Top Tips to Up Your Website Game

Having a website just isn’t enough anymore, although that can really set you apart from your competition, you need to step up your game even further. There are a few key elements that your website must do in order to attract the ideal customers you are looking

Read more...

Technology is Power

Technology is your friend, although it might not seem like it all the time. It can be overwhelming and exhausting to think about because it seems like those who are best at using technology are already so far ahead. It can all be intimidating, it’s true, but

Read more...

144: David Scott of Photography Spark Shares How to Market Your Photography Business Online AND Offline

In this interview episode, David Scott from Photography Spark shares actionable offline AND online marketing tips to bring you more clients in a way that does not increase your workload. It’s all about getting folks to naturally do the marketing for you with partner marketing, referral marketing, and good solid SEO on your website.

Read more...

4 Tips the Pros Wish They Knew Sooner

Over the course of time, there have been plenty of tips for you to read, try, and act upon and there will be many more in the future. As photographers, it should always be a goal to continue to learn and make changes to your own business

Read more...

143: Marketing Moment: Getting Mentored and Standing Out From Your Competition

In this marketing moment episode, pro photographer Corey Reese shares how we can separate ourselves from our competition, and also the benefits of seeking a mentor to help you bring your photography business to the next level.

Read more...

No One Should Work For Free

You’ve heard this one hundred times already, but still, right now, in this moment, there is a young or upcoming photographer working for free. It’s so hard to build your portfolio but there are some seriously problematic reasons why working for free in the beginning will hurt

Read more...

138: Vlogging Tips for Equine Photographers (that we all can use!)

Vlogging Tips for Equine Photographers That We All Can Use!

In this marketing moment episode, equine photographer Shelley Paulson shares how she is vlogging (video blogging) as a content marketing strategy to inform and attract clients. She gives great tips we can all use.

Read more...

We’re All in this Together

You don’t have to do it alone. We’ve said that time and time again but we never want you to underestimate the power of a relationship. One method of marketing that most photographers don’t think about is reaching out to others that are not in your business.

Read more...

134: The $20 Facebook Ad Strategy That Generates Qualified Portrait Leads

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Today Andrew Hellmich shares with us the Facebook strategy he uses for generating qualified leads

Read more...

132: Andrew Hellmich on Marketing Yourself, Finding Clients, and Networking with Vendors

In this interview episode, wedding photographer and business expert Andrew Hellmich shares how we can better market ourselves and find the right clients. He also gives unique, effective techniques for networking with related vendors in order to increase referrals. We also share a few “photographer confessions” in the course of the episode!

Read more...

131: A “Marketing Moment” Episode: The “Burger King Night” Strategy to Increase Session Bookings

In this bite-sized marketing episode, wedding business strategist Heidi Thompson shares her “Burger King Night” strategy that can bring you additional session bookings AND benefit your local community. It’s super-practical, and genius at the same time!

Read more...

Portrait Parties: The Power and the Purpose

Portrait parties are not dead. They might seem awkward, and probably will be without good planning, but there are numerous reasons why you should consider a portrait party as a way to stimulate growth in your company. There are many factors that would lead you to consider

Read more...

Curbing the Chill of Cold Calling

Cold calling as a marketing strategy is not dead and although it seems a bit “old-fashioned” many photographers still use this method to connect with people. There’s something very direct about a phone call. A voice on the other line instead of a line of text in

Read more...

Excuses Make Expenses

Photography is a lucrative niche and money starts slowly in the beginning. There are ways that you can control what you are spending and how much money you are making and making sure that you actually get to see some of that money at the end of

Read more...

The Core of Your Business

While there are many benefits to being good at all aspects of your business, it’s almost impossible to control everything and be successful. Sometimes, we feel like we need to do it all, all the time; especially when we are in the beginning stages of our business.

Read more...

Many Streams Make a River

Income, profits, gains, whatever you call them they mean money. Yes, money. The most elusive part of your photography business. No matter how much you seem to charge, you always flirt with that red area. It’s true. Photography businesses are hard to run, but how can you

Read more...

Planned Pursuits

How often do you question what you are doing during the day? Never? A few times? All the time? How do you make sure that you aren’t wasting time? You start measuring your pursuits. Measuring and planning your pursuits is fancy terminology for making sure that you

Read more...

113: A “Marketing Moment” Episode

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply.

Read more...

111: Recap Episode: The Magic Happens Outside Of Your Comfort Zone

In this solo recap episode, I discuss the most important points and takeaways from my recent chat with software and marketing expert Kevin La Rue. Putting yourself outside of your comfort zone is when things really begin to change in your business. In addition, developing your style is what will set you apart from other photographers.

Read more...

Big, Bad Social Media

Most photographers will scoff at those people who post images and hashtag “pro photographer”. It’s no surprise to you that people are exposed to thousands of images a day through TV, magazines, and advertisements but social media also plays a big role in the life of a

Read more...

No Such Thing as Overdressed or Overeducated

You know the saying, right? Oscar Wilde said, “You can never be overdressed or overeducated.” The same is true for you, you know. I bet if you asked some of the photographers in your circle that some of them didn’t even get their education in photography. Maybe

Read more...

Hello There. Nice To Meet You.

Chamira_Headshot_1500x1500I'm Chamira Young. I admit it. I'm an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting...Read More

Just So You Know

Some of the products recommended on this site affiliate products, meaning that I get a small commission if you purchase them. Keep in mind that it is of no extra cost to you. I ONLY recommend products that will help you on your journey to become the best photographer ever. In addition, being an affiliate allows me to offer you discounts at times.

Our Privacy Policy