Archive for the Marketing Category

It Takes More Than Passion

more than passion

It’s not all about passion. While there is definitely something to be said for being passionate about what you are doing, there’s more. There just has to be more. You grow up hearing the phrase, “follow your passion,” or “pursue your passion,” and while there is merit

Read more...

Buddy Branding

An online presence is an essential tool for your photography business, without a doubt, and these tools are simple and easy to use. They take some time and effort and maybe a bit of money if you want to boost your social media in some way. For

Read more...

144: David Scott of Photography Spark Shares How to Market Your Photography Business Online AND Offline

In this interview episode, David Scott from Photography Spark shares actionable offline AND online marketing tips to bring you more clients in a way that does not increase your workload. It’s all about getting folks to naturally do the marketing for you with partner marketing, referral marketing, and good solid SEO on your website.

Read more...

134: The $20 Facebook Ad Strategy That Generates Qualified Portrait Leads

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Today Andrew Hellmich shares with us the Facebook strategy he uses for generating qualified leads

Read more...

132: Andrew Hellmich on Marketing Yourself, Finding Clients, and Networking with Vendors

In this interview episode, wedding photographer and business expert Andrew Hellmich shares how we can better market ourselves and find the right clients. He also gives unique, effective techniques for networking with related vendors in order to increase referrals. We also share a few “photographer confessions” in the course of the episode!

Read more...

Excuses Make Expenses

Photography is a lucrative niche and money starts slowly in the beginning. There are ways that you can control what you are spending and how much money you are making and making sure that you actually get to see some of that money at the end of

Read more...

The Core of Your Business

While there are many benefits to being good at all aspects of your business, it’s almost impossible to control everything and be successful. Sometimes, we feel like we need to do it all, all the time; especially when we are in the beginning stages of our business.

Read more...

Many Streams Make a River

Income, profits, gains, whatever you call them they mean money. Yes, money. The most elusive part of your photography business. No matter how much you seem to charge, you always flirt with that red area. It’s true. Photography businesses are hard to run, but how can you

Read more...

Planned Pursuits

How often do you question what you are doing during the day? Never? A few times? All the time? How do you make sure that you aren’t wasting time? You start measuring your pursuits. Measuring and planning your pursuits is fancy terminology for making sure that you

Read more...

Big, Bad Social Media

Most photographers will scoff at those people who post images and hashtag “pro photographer”. It’s no surprise to you that people are exposed to thousands of images a day through TV, magazines, and advertisements but social media also plays a big role in the life of a

Read more...