Archive for the Marketing Category

4 Tips the Pros Wish They Knew Sooner

Over the course of time, there have been plenty of tips for you to read, try, and act upon and there will be many more in the future. As photographers, it should always be a goal to continue to learn and make changes to your own business

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143: Marketing Moment: Getting Mentored and Standing Out From Your Competition

In this marketing moment episode, pro photographer Corey Reese shares how we can separate ourselves from our competition, and also the benefits of seeking a mentor to help you bring your photography business to the next level.

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No One Should Work For Free

You’ve heard this one hundred times already, but still, right now, in this moment, there is a young or upcoming photographer working for free. It’s so hard to build your portfolio but there are some seriously problematic reasons why working for free in the beginning will hurt

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138: Vlogging Tips for Equine Photographers (that we all can use!)

Vlogging Tips for Equine Photographers That We All Can Use!

In this marketing moment episode, equine photographer Shelley Paulson shares how she is vlogging (video blogging) as a content marketing strategy to inform and attract clients. She gives great tips we can all use.

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We’re All in this Together

You don’t have to do it alone. We’ve said that time and time again but we never want you to underestimate the power of a relationship. One method of marketing that most photographers don’t think about is reaching out to others that are not in your business.

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134: The $20 Facebook Ad Strategy That Generates Qualified Portrait Leads

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Today Andrew Hellmich shares with us the Facebook strategy he uses for generating qualified leads

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132: Andrew Hellmich on Marketing Yourself, Finding Clients, and Networking with Vendors

In this interview episode, wedding photographer and business expert Andrew Hellmich shares how we can better market ourselves and find the right clients. He also gives unique, effective techniques for networking with related vendors in order to increase referrals. We also share a few “photographer confessions” in the course of the episode!

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131: A “Marketing Moment” Episode: The “Burger King Night” Strategy to Increase Session Bookings

In this bite-sized marketing episode, wedding business strategist Heidi Thompson shares her “Burger King Night” strategy that can bring you additional session bookings AND benefit your local community. It’s super-practical, and genius at the same time!

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Portrait Parties: The Power and the Purpose

Portrait parties are not dead. They might seem awkward, and probably will be without good planning, but there are numerous reasons why you should consider a portrait party as a way to stimulate growth in your company. There are many factors that would lead you to consider

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Curbing the Chill of Cold Calling

Cold calling as a marketing strategy is not dead and although it seems a bit “old-fashioned” many photographers still use this method to connect with people. There’s something very direct about a phone call. A voice on the other line instead of a line of text in

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Hello There. Nice To Meet You.

Chamira_Headshot_1500x1500I'm Chamira Young. I admit it. I'm an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting...Read More

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