Archive for the Marketing Category

Four Reasons Why Your Headshot is Important Too

reasons why your headshot is important

You spend so much time behind the camera that sometimes easy to forget that others want to see you in photos as well. Gone are the days of using selfies and Facebook profile photos as your headshot. It just doesn’t cut it anymore. As a photographer, you

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You Don’t Need to Buy the Best to be the Best

be the best

Let’s face it, nearly every photographer has been guilty of this at one point or another and you are probably no exception. We get roped into buy-ins, referrals, and all of the latest and greatest when it comes to our photography business, but by the end of

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Four Things to Reflect on for the New Year

four things to reflect on for the new year

As a new year greets us, there are likely many things you’ve been thinking of improving and goals you’re shooting for over the next year. And while this is the perfect time for making adjustments and improvements, you should also be taking time to reflect. To stop,

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Business Cards Aren’t Dead

business cards are not dead

As technology has changed and advanced, there are some aspects of businesses that have changed things forever and have made permanent differences in the way we run businesses. There are also things in the realm of business that come and go in trends, just like clothing and

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160: Marketing Moment with Scott Lawrence on Your Business Image and Credibility

In this marketing moment episode, headshot photographer Scott Lawrence shares some actionable strategies you can use to market your business this week, including how to make your work stand out with your OWN photography magazine as a credibility builder.

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159: Scott Lawrence on Building a Photography Business Starting With ZERO Clients

Photo Credit: Peter Hurley

In this info-packed interview episode, professional headshot photographer Scott Lawrence shares how he rebuilt his photography business from ZERO clients. He gives lots of practical advice that we can use for our own businesses!

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How Talking Can Help Your Photography Business

speaking in your photography business

As photographers, hiding behind the lens is usually our best place. This is when we do our best work, of course, but much of our outreach work needs to be online or in person, but in both realms, we are using our words and voices.  To get

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158: Marketing Moment: Building Relationships With Your Competition

Photographer and freelance expert Vincent Pugliese shares how simply sitting down with your “competition” or related vendor for coffee can be mutually beneficial to both parties…especially when you start referring work to each other!

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4 Signs That You Might Have “Made It”

Though some of you are there and some of you are not there, the goal is usually the same for everyone. You all want to make it. And while that means different things to different people, there are some clear defining factors that will start to signify

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How to Create a Website Bio That Builds Trust

There are many elements of your website that are important in displaying your work, educating visitors, and building trust with future clients. That’s why your website needs to be up to date and looking great at all times. One of the toughest elements of building your site

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Hello There. Nice To Meet You.

Chamira_Headshot_1500x1500I'm Chamira Young. I admit it. I'm an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting...Read More

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