Archive for the Marketing Category

202: A Marketing Moment with Photography Coach Luci Dumas: Selling Prints and Building a Legacy

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In this short and sweet Marketing Moment episode, photography coach Luci Dumas shares an actionable tip you can take this week to further your photography business. In particular, she discusses the importance of selling prints and building a legacy. Be ready to take notes and take ACTION!

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200: Marketing Moment with Celebrity Photographer and Film Director Jeff Vespa

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Join us in this marketing moment

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144: David Scott of Photography Spark Shares How to Market Your Photography Business Online AND Offline

In this interview episode, David Scott from Photography Spark shares actionable offline AND online marketing tips to bring you more clients in a way that does not increase your workload. It’s all about getting folks to naturally do the marketing for you with partner marketing, referral marketing, and good solid SEO on your website.

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134: The $20 Facebook Ad Strategy That Generates Qualified Portrait Leads

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Today Andrew Hellmich shares with us the Facebook strategy he uses for generating qualified leads

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132: Andrew Hellmich on Marketing Yourself, Finding Clients, and Networking with Vendors

In this interview episode, wedding photographer and business expert Andrew Hellmich shares how we can better market ourselves and find the right clients. He also gives unique, effective techniques for networking with related vendors in order to increase referrals. We also share a few “photographer confessions” in the course of the episode!

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Planned Pursuits

How often do you question what you are doing during the day? Never? A few times? All the time? How do you make sure that you aren’t wasting time? You start measuring your pursuits. Measuring and planning your pursuits is fancy terminology for making sure that you

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111: Recap Episode: The Magic Happens Outside Of Your Comfort Zone

In this solo recap episode, I discuss the most important points and takeaways from my recent chat with software and marketing expert Kevin La Rue. Putting yourself outside of your comfort zone is when things really begin to change in your business. In addition, developing your style is what will set you apart from other photographers.

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Big, Bad Social Media

Most photographers will scoff at those people who post images and hashtag “pro photographer”. It’s no surprise to you that people are exposed to thousands of images a day through TV, magazines, and advertisements but social media also plays a big role in the life of a

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