Archive for the Marketing Category

Portrait Parties: The Power and the Purpose

Portrait parties are not dead. They might seem awkward, and probably will be without good planning, but there are numerous reasons why you should consider a portrait party as a way to stimulate growth in your company. There are many factors that would lead you to consider


Curbing the Chill of Cold Calling

Cold calling as a marketing strategy is not dead and although it seems a bit “old-fashioned” many photographers still use this method to connect with people. There’s something very direct about a phone call. A voice on the other line instead of a line of text in


Excuses Make Expenses

Photography is a lucrative niche and money starts slowly in the beginning. There are ways that you can control what you are spending and how much money you are making and making sure that you actually get to see some of that money at the end of


The Core of Your Business

While there are many benefits to being good at all aspects of your business, it’s almost impossible to control everything and be successful. Sometimes, we feel like we need to do it all, all the time; especially when we are in the beginning stages of our business.


Many Streams Make a River

Income, profits, gains, whatever you call them they mean money. Yes, money. The most elusive part of your photography business. No matter how much you seem to charge, you always flirt with that red area. It’s true. Photography businesses are hard to run, but how can you


Planned Pursuits

How often do you question what you are doing during the day? Never? A few times? All the time? How do you make sure that you aren’t wasting time? You start measuring your pursuits. Measuring and planning your pursuits is fancy terminology for making sure that you


113: A “Marketing Moment” Episode

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply.


111: Recap Episode: The Magic Happens Outside Of Your Comfort Zone

In this solo recap episode, I discuss the most important points and takeaways from my recent chat with software and marketing expert Kevin La Rue. Putting yourself outside of your comfort zone is when things really begin to change in your business. In addition, developing your style is what will set you apart from other photographers.


Big, Bad Social Media

Most photographers will scoff at those people who post images and hashtag “pro photographer”. It’s no surprise to you that people are exposed to thousands of images a day through TV, magazines, and advertisements but social media also plays a big role in the life of a


No Such Thing as Overdressed or Overeducated

You know the saying, right? Oscar Wilde said, “You can never be overdressed or overeducated.” The same is true for you, you know. I bet if you asked some of the photographers in your circle that some of them didn’t even get their education in photography. Maybe

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Chamira_Headshot_1500x1500I'm Chamira Young. I admit it. I'm an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting...Read More

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