Archive for the Photography Business Category

188: Jordan Taylor Wright Discusses Connecting with Your Audience and Finding Your Courage

Listen in as Jordan Taylor Wright from Taylor Cut Films discusses how to connect with your audience, find your courage, and supercharge your photography business! He’s worked with Usher, Justin Bieber, Jennifer Lopez, and more. Be ready to take notes.

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187: A Marketing Moment with Troy Plota: Building Relationships and Respect with Your Clients

Join us in this marketing moment episode with commercial and editorial photographer Mike Roemer as we discuss relationship-building and gaining the respect of your clients. Be ready to take notes!

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186: Troy Christopher Plota Shares How to 20x the Value of Your Images and the Possible Future of Photography

Listen in on this fascinating interview as professional photographer and creator of the award-winning Photo Animation App “Plotagraph.” Troy Plota shares how to stand out in a saturated market AND 20x the value of your images. Be ready to take notes!

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185: A Marketing Moment with Mike Roemer

Join us in this marketing moment episode with commercial and editorial photographer Mike Roemer. He gives practical tips that you can utilize THIS WEEK to market your photography business.

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183: Special Episode on Portrait PRICING with Bernie Griffiths: Three Different Pricing Structures and How To Determine Which Is Best For You

In this special episode, we dive deep into the topic of portrait PRICING and how to choose the best pricing structure that works best for your photography business. Be sure to download your FREE Pricing PDF Guide, no email required.

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181: Jen Rozenbaum Discusses Being Vulnerable, Living Your Biggest Life Possible, and Connecting With Your Clients

In this inspiring episode, boudoir photographer Jen Rozenbaum discusses how being vulnerable in life and business has allowed her to empower her clients AND other business owners. We also chat about empathy, confidence, and marketing tips to bring your photography business to the next level! Get ready to be blown away.

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179: James Kegley Discusses Finding the RIGHT Clients and Keeping Them Happy

In this episode, editorial and corporate photographer James Kegley discuss how to find the RIGHT clients and keep them happy. We also chat about relationship-building, and how using PhotoShelter makes his business more effective and efficient.

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178: A Marketing Moment with Luci Dumas

In this marketing moment episode, Luci Dumas shares ways to use your existing contacts to get more business. Listen in and be ready to take notes!

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176: The Elements That Make a Photographer’s Website Great

In this solo episode, we dive deep into what makes a photography website great. Among the things we discuss are layout, portfolio size, your About page, making your contact info available, and more!

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175: A Marketing Moment with Marc Silber

In this marketing moment episode, we chat with photographer Marc Silber. Listen in as he shares with us the importance of branding, and differentiating yourself from other photographers.

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Episode 172: Gavin Wade on the Importance of Mindset and Making Your Clients Happier Than Ever

Photo Copyright Our Story Creative

Gavin Wade is a husband, father, and professional wedding photographer. Living in Southern California, both he and his wife Erin started their journey as photographers over 9 years ago. From celebrity clients to reality TV shows, they have photographed upwards of 500 weddings so far in their career. Through a need in their own business, Gavin founded and launched CloudSpot which is a game-changing gallery service and image delivery platform exclusively for pro photographers!

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171: A Marketing Moment with PhotoShelter’s Darina Kopcok: Know WHO You’re Marketing To!

In this marketing moment episode, PhotoShelter user and photographer Darina Kopcok shares valuable insights about the importance of knowing WHO you are marketing to!

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169: Part 2: Coach Bernie Griffith Discuss 4 More Blockers Photographers Face

This interview is Part 2 of my chat with photography coach Bernie Griffiths. He discusses the final 4 of the top 8 blockers that photographers face in trying to run a successful photography business. What Bernie reveals will change your business.

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168: Part 1: Coach Bernie Griffith Discuss 4 Top Blockers Photographers Face

This interview is Part 1 of 2 as photography coach Bernie Griffiths discuss 4 of the top 8 blockers that photographers face in trying to run a successful photography business. What Bernie reveals will change your business.

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Five Places You Can Find Inspiration for Your Photography Business

Photographers are easily some of the most creative people you know, but they are also some of the people who are most likely to need some inspiration every now and then. Just like every other artist, photographers in any niche will often find themselves lacking or in

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Six Pains that All Photographers Deal With

Though there are tons, and truly TONS, of things that photographers deal with and go through, there are some that are more common, prevalent, and frustrating than others. And while the reaction to these issues is even more important than each of the issues individually, how you

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Being Vulnerable in Your Photography Business

Vulnerability, the word that gets a bad reputation but is essential for anyone who wants to start their own business. Being vulnerable is just like taking risks, and with no risk, there is no reward. When it comes to photography, there are certain risks that you have

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4 Ways to find Greatness in Your Photography

photography greatness

Running your own business clearly has its ups and downs. With all the stress and everyday busyness that can get you bogged down, it can be easy to forget how great you are at what you do. Reclaim Your Own Greatness You, like many other photographers, might

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Four Ways to Help Your Photoshoot Clients Get Comfortable

clients get comfortable

It’s no surprise to you that most people don’t like being on camera. There are rare occasions when you work with someone who truly loves being on camera and having their pictures taken. If you do have a client like this, be sure to revel in the

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The Importance of Meaningful Business Conversations

the importance of meaningful business conversations

It’s true that when you envision something and you talk about that thing, the more likely it will be to come true. Tons of professionals use this method, so why aren’t you? No, this isn’t just about a visualization technique, but it’s more about learning and utilizing

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166: E’Lisa Campbell Discusses How to Set the Tone During Photo Sessions

In this info-packed interview episode, E’Lisa Campbell discusses how to successfully set the tone during your photo sessions so that they feel relaxed and comfortable. We also discuss how to use your very own unique personality to set your apart, how to build a beginning portfolio, and more!

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Photography Referrals: Marketing a Different Way

photography referrals

Photographers are a few of the small business owners that really do need to stick together. In fact, there are so many different niches in this art we call photography that everyone can really help each other out. Many businesses, big and small, have a referral system

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165: Drew Gurian Discusses Using Photoshelter and Working His Way Up to Shooting Celebrities

In this info-packed interview, celebrity and lifestyle photographer Drew Gurian discusses how Photoshelter.com helps him run a better business, how he has worked his way up to shooting celebrities, and also the importance of balancing your time.

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The Four P’s of Marketing

four p's of marketing

Marketing, the thing we need the most but might despise the most. It’s tough, complicated, and takes a significant amount of time and energy to do it well. Marketing ensures that your customers get their questions answered and it makes it easy for people to understand most

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Photography: More Valuable Than Money

photography and money

Photographers are not magicians, but they are very important people in our society for a number of reasons. And for reasons that might not be completely obvious at first. Photographers are basically the timekeepers in our society. They invest their education, time, and energy into capturing some

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Four Reasons Why Your Headshot is Important Too

reasons why your headshot is important

You spend so much time behind the camera that sometimes easy to forget that others want to see you in photos as well. Gone are the days of using selfies and Facebook profile photos as your headshot. It just doesn’t cut it anymore. As a photographer, you

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You Don’t Need to Buy the Best to be the Best

be the best

Let’s face it, nearly every photographer has been guilty of this at one point or another and you are probably no exception. We get roped into buy-ins, referrals, and all of the latest and greatest when it comes to our photography business, but by the end of

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Four Things to Reflect on for the New Year

four things to reflect on for the new year

As a new year greets us, there are likely many things you’ve been thinking of improving and goals you’re shooting for over the next year. And while this is the perfect time for making adjustments and improvements, you should also be taking time to reflect. To stop,

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Business Cards Aren’t Dead

business cards are not dead

As technology has changed and advanced, there are some aspects of businesses that have changed things forever and have made permanent differences in the way we run businesses. There are also things in the realm of business that come and go in trends, just like clothing and

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Avoiding the Comparison Game on Social Media

comparison game

In the age of social media, one of the biggest issues with photographers of all niches is the sharp edge of comparison. Since it’s so easy to share your work, it is also very easy for everyone else too. As a result, many photographers fall into the

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159: Scott Lawrence on Building a Photography Business Starting With ZERO Clients

Photo Credit: Peter Hurley

In this info-packed interview episode, professional headshot photographer Scott Lawrence shares how he rebuilt his photography business from ZERO clients. He gives lots of practical advice that we can use for our own businesses!

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How Talking Can Help Your Photography Business

speaking in your photography business

As photographers, hiding behind the lens is usually our best place. This is when we do our best work, of course, but much of our outreach work needs to be online or in person, but in both realms, we are using our words and voices.  To get

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Tips for the Workaholic: How to Take A Break

how to take a break

Running a photography business is so tough. It really is! That does not mean that you can neglect your personal life and health. You probably know someone who has let their business become their life and when that happens your life, and your business can start falling

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4 Signs That You Might Have “Made It”

Though some of you are there and some of you are not there, the goal is usually the same for everyone. You all want to make it. And while that means different things to different people, there are some clear defining factors that will start to signify

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Not Your Average Editing Tips for a Better Workflow

not your average editing tips for a better workflow

Let’s face it, your photos are what’s going to get you noticed. There’s no denying that. But here’s the other part of that, at what cost are you producing great photos? No, this isn’t all about money either. It’s about workflow and how you can start maintaining

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How to Create a Website Bio That Builds Trust

There are many elements of your website that are important in displaying your work, educating visitors, and building trust with future clients. That’s why your website needs to be up to date and looking great at all times. One of the toughest elements of building your site

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5 Ways to Win Against the Algorithms

The social media crowd has gone wild lately. While it’s true there are certain algorithms and codes in place so that people cannot take too much advantage of social media. No person has more leverage than other in that regard, but why so much fuss? Truth is,

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5 Photography Tools You Can Start Using Today

There are tons of lists on the internet about the top 20 or top 40 tools that you can use to help make your business grow and expand and it can be overwhelming, to say the least. Instead of giving you a list of a billion tools

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154: Skip Cohen on Running a Better Photography Business

In this info-packed interview episode, photography business expert Skip Cohen draws from his years of experience to share actionable, practical ways you can improve your photography business – from your branding, to the very way you communicate with your clients.

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It Takes More Than Passion

more than passion

It’s not all about passion. While there is definitely something to be said for being passionate about what you are doing, there’s more. There just has to be more. You grow up hearing the phrase, “follow your passion,” or “pursue your passion,” and while there is merit

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Photography for the Long Haul

photography business

Photography, one of the greatest arts and there are a ton of benefits why doing any type of art is good for you. Think about the first time you picked up a camera. Remember that feeling? It’s likely a positive memory because it made you feel as

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Why a Photography Website is a Necessity

If you haven’t already heard, a Facebook page is not going to cut it for your photography business. It’s a good start, of course, but once you are bringing in clients and have some experience under your best, it’s time to upgrade. There are a number of

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Process of Being Pro

Process of Being Pro

What’s the best way to get your work out there into the public? Well, there is no secret tip or hack to doing that. In fact, it’s almost grossly simple how you get your photography work out to the public. Are you ready for the secret? Get

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The Secret Move Most Photographers Are Ignoring? Video!

video in photography

Lights, camera, action! Photographers are well known for what they do best; photograph. But what if we could do more to get noticed? Turns out, they can. Ever considered putting video on your website? Now, you might be thinking, “Why would I put a video on my website

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Do Your Photography Business Your Way

Photographers are pros as taking the alternate route in almost every situation. They find themselves shooting in crazy locations, take the long way home to snag the sunset at the right time, convincing close friends to pose for you and so on. You are a great example

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How To Make “Ten Before Ten” Work For Your Business

ten before ten strategy

There are plenty of strategies and tools to use when starting your photography business. There will be free tools and paid tools that you can use to improve certain aspects of your business. However, it can be a little tiring to fight through the internet, the podcasts,

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4 Reasons You Need A Photography Mentor

One of the most valuable things you can do when you start your business? No, it’s not new gear. It’s not a brilliant website either. No, it’s not even a social media strategy that you need. You need a mentor. Finding a photography mentor is going to

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Your Mindset Matters

Being a photographer is about talent. You must have the talent, patience, and ability to make images great. This takes practice, research, education, composition, and technological skills to accomplish. But that’s not enough. You have to have the right mindset. The right mindset starts by making sure

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Buddy Branding

An online presence is an essential tool for your photography business, without a doubt, and these tools are simple and easy to use. They take some time and effort and maybe a bit of money if you want to boost your social media in some way. For

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146: Jodie Greck Shares How to Stand Out, Attract the Right Clients, and Build Your Business

In this amazing interview with photographer and coach Jodie Greck, we discuss ways to attract your ideal clients, putting yourself out there, standing out so that you don’t have to compete on price, and getting out of the comparison game with other photographers.

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Clients Always Come First

Photography is important almost solely because your job is to preserve memories. Clients and customers come to us and trust us to capture a moment, an hour, or an entire day with an event that they want to remember forever. This is the number one reason why

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Aiming at the Right Targets

When you first start your photography business, it can be a little hard to nail down just one niche. Honestly, any person who needs any sort of photography is your ideal client when you’re new! However, as you start to grown and gain a strong portfolio, there

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Mastering All Aspects of Your Business

Mastering Your Business

Hopefully, you haven’t experienced this, but some of you may have. It’s the same trouble that lots of photographers find themselves in after their business starts to take off. Photographers are easily one of the hardest working groups of people out there, but they aren’t always good

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Top Tips to Up Your Website Game

Having a website just isn’t enough anymore, although that can really set you apart from your competition, you need to step up your game even further. There are a few key elements that your website must do in order to attract the ideal customers you are looking

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Technology is Power

Technology is your friend, although it might not seem like it all the time. It can be overwhelming and exhausting to think about because it seems like those who are best at using technology are already so far ahead. It can all be intimidating, it’s true, but

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Staying Fresh while Staying True

Many of you are beginning photographers, but soon you will be well into your business. The years fly by when you start a business because you are engaged and start to miss the passing of time. This is mostly likely to happen when you live and breathe

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144: David Scott of Photography Spark Shares How to Market Your Photography Business Online AND Offline

In this interview episode, David Scott from Photography Spark shares actionable offline AND online marketing tips to bring you more clients in a way that does not increase your workload. It’s all about getting folks to naturally do the marketing for you with partner marketing, referral marketing, and good solid SEO on your website.

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Why You Should Keep Your Skills Sharp

Being well-rounded is a part of being a good student, leader, and business owner. This applies to all photographers too, no matter what you think your niche might be. Being able to empathize and at the very least, understand what other niches and styles other photographers are

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4 Tips the Pros Wish They Knew Sooner

Over the course of time, there have been plenty of tips for you to read, try, and act upon and there will be many more in the future. As photographers, it should always be a goal to continue to learn and make changes to your own business

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No One Should Work For Free

You’ve heard this one hundred times already, but still, right now, in this moment, there is a young or upcoming photographer working for free. It’s so hard to build your portfolio but there are some seriously problematic reasons why working for free in the beginning will hurt

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Succeed in Your Planning by Planning to Succeed

There are so many things to remember as a photographer that sometimes the simplest planning and organizational factors slip by our minds. Here’s one thing you may not have thought about, the preparation for a photo shoot is more important than the shoot itself. There are a

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Keeping Your Creativity Alive

Photography, like nearly all creatives fields, takes time and instinct to cultivate to get to the place where we feel successful. But what happens when we start to lose ourselves? You can probably think of a friend, fellow creative, or maybe even yourself, who has lost their

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Four Basic Needs for Your Photography Business

There are certain things that all photographers need and there’s also a clear list of things that photographers do not need. Many photographers start to blur the lines of these two lists because they think they need something more than what they have or they get caught

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Outsourcing: Getting You Back to Photography

Photographers rival the top of the list of the busiest people and anyone who argues that fact is foolish and ignorant. In all reality, any entrepreneur is set up to be in for a very busy ride. Running your own business is really hard. There are so

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The Price is Right

Many experts in the field of photography will either admit to making this mistake or remember a close friend or acquaintance who made this mistake: mispricing your business. Artists of all sorts are asked to work for free or for very little all the time but instead

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Reeling in the Ideal Clients

Think about how many people are in your town or city. Think about having a conversation with each of them. Even if you live in a town with few hundred people, imagining having a conversation with every single one of those people is still something that might

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Don’t Wonder About Your Worth

Talking about money in any situation is tough. Talking about paying bills or spending money on large purchases will always be hard. The same is true for you, isn’t it? Talking about your own services, your art that you do for a living is really tough. It’s

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We’re All in this Together

You don’t have to do it alone. We’ve said that time and time again but we never want you to underestimate the power of a relationship. One method of marketing that most photographers don’t think about is reaching out to others that are not in your business.

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Perfect Your Portfolio

Taking great images is good, but showing them off is even better. Making your portfolio pop is basically the equivalent to sharpening your resume. You have to do it when you get new work and you have to do it in order to score the best jobs.

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132: Andrew Hellmich on Marketing Yourself, Finding Clients, and Networking with Vendors

In this interview episode, wedding photographer and business expert Andrew Hellmich shares how we can better market ourselves and find the right clients. He also gives unique, effective techniques for networking with related vendors in order to increase referrals. We also share a few “photographer confessions” in the course of the episode!

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Portrait Parties: The Power and the Purpose

Portrait parties are not dead. They might seem awkward, and probably will be without good planning, but there are numerous reasons why you should consider a portrait party as a way to stimulate growth in your company. There are many factors that would lead you to consider

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Attitude and Gratitude: Building Confidence and Humility

As a business owner, many of us can attest to the feelings of elation as well as pure and utter fear. Business owners of any area or niche know the feeling and the range of emotions we go through on a yearly, weekly, or daily basis. However,

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128: The Definitive Guide To Throwing A Strategic Portrait Party

Kickstart your photography business with a STRATEGIC portrait party! In this in-depth solo episode, I discuss how to throw a strategic portrait party that will seriously help you stand out from other photographers in your area. I did it for my business, and it can work for yours too.

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Curbing the Chill of Cold Calling

Cold calling as a marketing strategy is not dead and although it seems a bit “old-fashioned” many photographers still use this method to connect with people. There’s something very direct about a phone call. A voice on the other line instead of a line of text in

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Excuses Make Expenses

Photography is a lucrative niche and money starts slowly in the beginning. There are ways that you can control what you are spending and how much money you are making and making sure that you actually get to see some of that money at the end of

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The Core of Your Business

While there are many benefits to being good at all aspects of your business, it’s almost impossible to control everything and be successful. Sometimes, we feel like we need to do it all, all the time; especially when we are in the beginning stages of our business.

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Exposure or Expression

There are a few ways that you can improve someone’s experience. Being a photographer, it’s easy to hide behind the keyboard and behind the lens, but when we start to understand the after a certain point, photographs are all the same thing. They are just photos, after

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Many Streams Make a River

Income, profits, gains, whatever you call them they mean money. Yes, money. The most elusive part of your photography business. No matter how much you seem to charge, you always flirt with that red area. It’s true. Photography businesses are hard to run, but how can you

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Planned Pursuits

How often do you question what you are doing during the day? Never? A few times? All the time? How do you make sure that you aren’t wasting time? You start measuring your pursuits. Measuring and planning your pursuits is fancy terminology for making sure that you

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Access Granted or Access Denied

It’s easy to show off your work. Post it here, post it there. Social media has made it easier than ever to be seen by large volumes of people every day. Social media channels are a great asset for new photographers who might just be starting their

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Am I In The Right Niche?

Many photographers ask themselves this question a lot. There are so many niches to choose from, some more popular than others, that it can be hard to put yourself and your business into a certain box. It’s a concern of all photographers. They are always questioning if

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Give And Take

As photographers, we are a creative bunch of people. We love the idea of getting together with other photographers over a long weekend and shooting enough photos to fill a hard drive. Unfortunately, we don’t live in a world of long weekends, rainbows, or unicorns. Photographers are

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Welcome To The Jungle

There are plenty of types, niches, and avenues of photography these days. Senior portraits, weddings, family shoots, commercial, and more. Wildlife and nature photography is a growing avenue of photography and is one of the most difficult to undertake. When was the last time a mountain or

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“Photography Isn’t A Real Job Anyway”

We have all heard the “advice” from strangers, friends, and family: being a photographer isn’t a real job. It has been the same story told to photographers for years and we should be over that now, but it still seeps into the minds of young photographers each

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Jack of All Trades

Photography has changed, there’s no doubt about that. But why? Why have things evolved to quickly and so drastically? Photographers used to be famous by mailing printed images in a big manila envelope to magazine editors and crossing their fingers. Now, it takes 1,000 likes, 1,000 Instagram

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No Such Thing as Overdressed or Overeducated

You know the saying, right? Oscar Wilde said, “You can never be overdressed or overeducated.” The same is true for you, you know. I bet if you asked some of the photographers in your circle that some of them didn’t even get their education in photography. Maybe

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Wedding Crashers?

Lots of photographers around the world at some time or another have found themselves taking or considering taking wedding photos. Wedding photography is a big choice and a big job. It takes time, planning, timing, practice, and a little luck to shoot an amazing wedding and shoot

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Your Photography Business, It’s Alive!

When you first start a business, no matter how big or small, there are some realizations you come to along the way that can be shocking, jarring, or downright exciting. These are all things on your journey to becoming a pro photographer that we have to start

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Don’t Be Afraid of the B-Word

“What would you do if you doubled your client base tomorrow?” If your answer is, “I would be happy, but everything would just break.” Then this is for you. Business, the B-Word. Yes, this is the other half of your job title. You have a photography business.

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Don’t Die A Digital Death

Taking photos is pretty easy, editing photos takes a little time and energy, and uploading them is easiest of all. As professional photographers, the way we get images to clients has changed nearly as often as we change our lenses in one session. From flash drives to

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Hello There. Nice To Meet You.

Chamira_Headshot_1500x1500I'm Chamira Young. I admit it. I'm an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting...Read More

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