Why a Photography Website is a Necessity

If you haven’t already heard, a Facebook page is not going to cut it for your photography business. It’s a good start, of course, but once you are bringing in clients and have some experience under your best, it’s time to upgrade.

There are a number of reasons why you need a photography business site including professionalism and ease of contact. Being a professional means that you are ready to share and showcase your work and what better way to do that than with a website.

Not only that, but a website is well known for helping organization and flow when taking on new clients. They search the site, contact you, might have the package they need in mind, and so on. It saves time for those who see your work and say, “Oh yes!” and those who might say, “No, not really my style.”

Now, these are just a few of the reasons why you need a business website, but the other part of the question becomes the “what?”

What should be on my site, what should it look like, what should I be doing to create it?

1. Photo Focus

When you start building your business website, your photos need to be the center of attention. No questions asked. The reason we are creating a site is to attract traffic and to show our work.

Your photos need to be a big as possible while still maintaining a modern style and professional feel. Many photographers like to use photo grids to display their work while others like to use sliders or images that change intermittently. No matter what style you choose to display your work, it needs to be the center of attention on your website.

2. Size Matters

Not only should the photos be the main attraction feature on the site, they should also be the largest. You shoot your photos in as high quality as possible and showing that on your website is a good idea. Enlarge those photos to show details. Give the viewer an insight into how seriously you take your photography.

Size is also helpful to understand the style of the photographer. When you enter the site, you get a distinct feel for how the photography shoots. Are they leaning toward a dark and moody style or a bright and airy style? These are questions that will be answered when potential clients see these images billboarding across their screen. 

3. Simple with Style

It can be easy for photographers to show off all of their style on each page of their website, but that can have a few drawbacks as well.

With the modern-day editing tools and website builders, it can be almost too easy to build every page to catch attention and show off your skills. However, there is more to be said in style and simplicity than there is for the “wow” factor.

If you create a website that has twenty different colors, six different font types, and loads and loads of buttons, your audience might be more overwhelmed than overjoyed. Choose a simple color palette of  4-5 colors and stick to those colors. Use them as accents, not as backgrounds.

Keeping these basics in mind, your business is finally ready to hit the world-wide-web. No, Facebook cannot do enough for you in the end. Taking the time and initiative to build your own website is the best way to show your work, your professionalism, and show that you are ready to help more clients.

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Chamira_Headshot_1500x1500I'm Chamira Young. I admit it. I'm an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting...Read More

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