127: A “Marketing Moment” Episode: Effectively Cold Calling Businesses To Form Long Term Relationships


A “Marketing Moment” Episode

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply.

Today Angela Popplewell, executive director of 100cameras, gives some of her tips for effectively cold calling businesses to form long term relationships.

Episode Highlights

  • Do your homework beforehand
  • Tailor your message to the person/business that you’re reaching out to
  • Remember that it’ll be a longer-term conversation. It’s rare to get a “yes” on the very first call.