In this solo recap episode, I discuss the most important points and takeaways from my recent chat with photo entrepreneurs Bruce and Josh Hudson.
Here’s a recap of what I rant about in this episode 🙂
1. Hyper-Targeting Your Ideal Client
If you want to find the clients who are willing to spend what you want to charge and also resonate with your style of photography, you have to hyper-target them, and be as specific as possible. In the interview, Bruce and Josh used their business as an example: for them, alot of their clients are dentists. And not just dentists, but dentists who have X number of kids and travel to Disney world once a year and value their family. And they enjoy upholding family traditions.
2. Define Yourself Accurately
Josh mentioned that “if you don’t define yourself, the consumer will.” Don’t leave it up to your client to figure out by chance what type of photographer you are. Let them know from the very beginning by communicating it through your site design, the phrases you use, the pricing and packages you offer…down to the quality of paper you use for your promotional brochures! Seriously. These are all signals that you clients will pick up on. It’s about setting the right expectations from the very beginning.
3. Charging During the Portfolio Stage
Josh mentioned that one of the biggest mistakes he sees budding photographers make it not charging for their work as they build their portfolio. Often, if you build up a base of clients that is used to getting free work from you, they will leave when you begin charging. Instead, Josh advises charging from the very beginning. You can always charge more as you gain more experience and refine your product offering, but he recommends charging something from the very beginning.