51: Creating Opportunities With Photographer Robert Holmes



Robert Holmes in Hoi An, Central Vietnam

Robert Holmes in Hoi An, Central Vietnam

Robert Holmes career, as one of the world’s most successful and prolific travel photographers, has extended over 35 years. He was the first photographer to be honored twice by the Society of American Travel Writers with their Travel Photographer of the Year Award and he is the only photographer to be given the award 4 times, most recently for 2015.

He has worked for National Geographic, Geo, Saveur, Wine Spectator, Life, Time and hundreds of other major magazines and international companies. His stock catalog of over half-a-million images is represented for licensing by Corbis and Getty.

Today we talk about the benefit of getting plugged into photography organizations, building your photography business sustainably, and creating your own opportunities.

I want to give a huge thank you to Robert for taking the time to chat with us! I consider myself as much a student as the listening audience, and appreciate him sharing his extensive knowledge.

“You have to prepare your mind. Rather than find the image, let the image find you.” -Robert Holmes


Top 3 Tips From the Interview:

1. Get plugged into organizations.

Don’t be an island onto yourself. Get out there and form relationships with other photographers. The ASMP and APA are great organizations to get plugged into.

2. Build your business sustainably.

In particular, give careful thought to your prices. Undercharging in order to be “affordable” is one of the quickest ways to go out of business. Instead, know what your expenses are and how much you want to earn. Charge what you’re worth.

3. Seek to create your own opportunities.

Be willing to reach out to venues that attract you and pitch yourself and your services. It involves putting yourself out there in creative ways and getting uncomfortable. This is where the magic happens, and you learn quite a bit in the process.


Robert Can Be Found At:

» RobertHolmesPhotography.com: Robert’s photography website.

» LumariaWorkshops.com: Robert’s workshop website. Check it out to further your education!


Robert’s Recommended Resources

» American Society of Media Photographers (ASMP) Website

» American Photographic Artists Website


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