Archive for the Interviews Category

224: John Glaser Shares How He Grew His Photography Business in 2020

Today John Glaser from John Glaser Photography joins us on the podcast. John is a portrait photographer from Huston Texas, and is being mentored by photography coach Bernie Griffiths. Despite the crazy year that has been 2020, he recently started having five figure months with his photography business. And on top of it all, he even has a full time day job AND a wife and two children. You don’t want to miss this episode!

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209: Making Sense of Dollars and Cents with CPA Andrew Jordan

Join us in this fantastic episode with CPA Andrew Jordan. He’s one of those number nerds who has the ability to translate numbers into creative terms so that everyone is speaking the same language. Listen into this fascinating episode as he discusses how to put your photography business into a better financial situation, which in turn leads to more freedom!

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205: Food Photographer Tyler Darden Discusses Finding Clients, Knowing Your Market, and Relationship Building Advice

In this amazing episode with food and lifestyle photographer and cinematographer photographer Tyler Darden, we discuss how he finds new clients, the importance of knowing your target market, and fantastic advice for those who want to break into food photography. Be ready to take notes!

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202: A Marketing Moment with Photography Coach Luci Dumas: Selling Prints and Building a Legacy

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In this short and sweet Marketing Moment episode, photography coach Luci Dumas shares an actionable tip you can take this week to further your photography business. In particular, she discusses the importance of selling prints and building a legacy. Be ready to take notes and take ACTION!

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200: Marketing Moment with Celebrity Photographer and Film Director Jeff Vespa

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Join us in this marketing moment

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199: Celebrity Photographer and Film Director Jeff Vespa Discusses Being Proactive and Making Every Gig a Success

Join us in this amazing interview as celebrity photographer and film director Jeff Vespa shares how he’s built his vast portfolio of celebrity images. We discusses the importance of being proactive and making every single gig you take on a success. Be ready to take notes.

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198: Skip Cohen Discusses Pricing Mistakes (and Solutions!) for Photographers

Skip Cohen is the President and founder of Skip Cohen University, photography’s leading resource for education, business, and marketing. In today’s info-packed interview, Skip discusses the most common problems photographers make with with their pricing. We then discuss effective solutions to improve your pricing. Be ready to take notes!

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183: Special Episode on Portrait PRICING with Bernie Griffiths: Three Different Pricing Structures and How To Determine Which Is Best For You

In this special episode, we dive deep into the topic of portrait PRICING and how to choose the best pricing structure that works best for your photography business. Be sure to download your FREE Pricing PDF Guide, no email required.

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181: Jen Rozenbaum Discusses Being Vulnerable, Living Your Biggest Life Possible, and Connecting With Your Clients

In this inspiring episode, boudoir photographer Jen Rozenbaum discusses how being vulnerable in life and business has allowed her to empower her clients AND other business owners. We also chat about empathy, confidence, and marketing tips to bring your photography business to the next level! Get ready to be blown away.

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Episode 172: Gavin Wade on the Importance of Mindset and Making Your Clients Happier Than Ever

Photo Copyright Our Story Creative

Gavin Wade is a husband, father, and professional wedding photographer. Living in Southern California, both he and his wife Erin started their journey as photographers over 9 years ago. From celebrity clients to reality TV shows, they have photographed upwards of 500 weddings so far in their career. Through a need in their own business, Gavin founded and launched CloudSpot which is a game-changing gallery service and image delivery platform exclusively for pro photographers!

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157: Vincent Pugliese on Building a Successful Business and Finding Freedom

In this info-packed interview episode, photographer and freelance expert Vincent Pugliese shares how we can build a business based on freedom. He also shares how he built and then RE-built his business from the ground up, as well as the process of getting referrals from other photographers, and the concept of giving in order to receive.

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151: Beth Teutschmann on Getting Your Life Back With Outsourcing

In this interview episode, professional photo editor Beth Teutschmann shares AMAZING advice on how we can get our lives back as photographers, and how we can switch over to the mindset of being business owners. We chat about the in’s and out’s of effectively outsourcing your photo editing so that you can get hours back in life, every day.

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144: David Scott of Photography Spark Shares How to Market Your Photography Business Online AND Offline

In this interview episode, David Scott from Photography Spark shares actionable offline AND online marketing tips to bring you more clients in a way that does not increase your workload. It’s all about getting folks to naturally do the marketing for you with partner marketing, referral marketing, and good solid SEO on your website.

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134: The $20 Facebook Ad Strategy That Generates Qualified Portrait Leads

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Today Andrew Hellmich shares with us the Facebook strategy he uses for generating qualified leads

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132: Andrew Hellmich on Marketing Yourself, Finding Clients, and Networking with Vendors

In this interview episode, wedding photographer and business expert Andrew Hellmich shares how we can better market ourselves and find the right clients. He also gives unique, effective techniques for networking with related vendors in order to increase referrals. We also share a few “photographer confessions” in the course of the episode!

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124: A “Marketing Moment” Episode: A Cheap, Effective Way to Get More Clients

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Today we talk about the power of strategic business alliances.

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122: Wedding Photographer Dan Waters On How He Books 89% of Potential Wedding Clients

In this interview episode, portrait photographer Dan Waters chats with us about his ability to book potential wedding clients. Specifically, we discuss getting clients on the phone, and pricing. We also discuss how choosing words wisely can be an advantage, the challenge of time management, and relationship-building.

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112: Stacy Pearsall From the Award-Winning Veterans Portrait Project

In this interview, I chat with Stacy Pearsall from the award-winning Veteran’s Portrait Project. Though combat disabled and retired from military service, Pearsall continues to work worldwide as an independent photographer, and is an author, educator, military consultant, public speaker and founder of the Veterans Portrait Project.

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101: Snapizzi CEO Randy dela Fuente Discusses Refining Your Photography Business

CEO Randy dela Fuente knows about refining photography businesses inside and out! In this dynamic episode, we discuss the importance of paying attention to your workflow (which can free up more time for you and allow you to make more dollars). We also discuss analyzing, refining, and incorporating new processes into your business, as well as ways to measure and improve key metrics in your photography business.

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91: Photographer Josh Weiland on Making Your Clients Feel Like Rock Stars

Josh Weiland is a portrait photographer who has built a full-service portrait studio in Michigan. He is known for capturing his client’s true personality, and creating printed artwork that will last as a family heirloom. In our discussion today, we discuss focusing on your core competencies, putting your client at ease and eliminating the unknown, finding people who know more than you, and being careful of who you select as business mentors.

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88: Photographer and Coach Steve Saporito On Knowing Your Clients

Steve Saporito

Steve believes that photography provides us with a unique opportunity to be invited into the intimate lives of Portrait and Wedding clients, allowing us to find out what they love so that we can capture that for them. In our discussion, we discuss how it’s not about you (the photographer). It’s about your client and their needs. Many clients feel unseen, unheard, and unheard. As photographers, it’s our job to find out how we can help them feel seen, heard, and loved.

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82: Matthew Jordan Smith on the Planning Process Before a Shoot

Matthew Jordan Smith press image

Matthew Jordan Smith is a commercial celebrity and beauty photographer working between New York, Los Angeles and Tokyo. His client list includes celebrities like Oprah, Aretha Franklin and Britney Spears. Today, we chat about how the planning process before a shoot is extremely important, how putting together a team can help keep you from becoming overwhelmed, and his strategies for getting new assignments and clients.

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79: Photographer Damian Strohmeyer On Not Taking Your Clients for Granted

Damian Strohmeyer

Commercial Photographer Damian Strohmeyer is a husband, father, and photographer. He has spent more than 30 years in editorial first in newspapers in Topeka, Kansas and then at The Denver Post. He has also worked at Sport Illustrated as a staff photographer. Today we chat about the importance of getting to know people face to face, how we shouldn’t take our past clients for granted, and the fact that you cannot do everything in your business.

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73: Photographer Joey Jones on Building Relationships With the Right Clients

Photographer Joey Jones began working professionally in 1995, and opened his portrait studio in 1999, specializing in high school seniors and editorial, lifestyle portraits. The studio now draws seniors from as far as MA to NY for a distinctly free spirited and personal style. Today, Joey and I chat about the importance of relationship building while you are interacting with your client. He also talks about how you need to focus on the ideal clients for your business.

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71: Matt Hoaglin: Understanding Your Value, Outsourcing, and Pricing

Today I chat with photography business expert Matt Hoaglin. Matt and his wife own Allison Ragsdale Photography in Durango, CO, and they are rocking it! Their profitable studio supports both of their incomes. They discovered how to refine and promote their product to attract and retain customers. Their goal is to share what they’ve learned with you to help you focus on your business and make a difference for your family. When you can make money doing what you love, you can stop struggling and start enjoying your work again! Today, Matt and I chat about understanding the values of the photos you take, pricing yourself, getting new clients, and outsourcing the duties that are too much for you to handle.

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69: Chris Corradino: Showing Up Better for Your Business

Chris Corradino is a professional photographer and head student mentor at the New York Institute of Photography. His work has been published internationally with credits including USA Today, The Wall Street Journal, New York Newsday, and National Geographic Online. For more, visit online at www.christography.com.

Today, Chris and I chat about taking time for yourself, copyrighting your work, and constantly practicing your craft.

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Bonus Episode! Running Your Photography Business With Corwin Hiebert

LISTEN TO THE AUDIO INTERVIEW: As business manager to freelancers, digital artists, and entrepreneurs, Corwin cares about the ”why” and the ”how” of making a life, and a living, from one’s creativity. He manages talent such as world-renowned photographer, publisher, and best-selling author David duChemin. Corwin is the author of Living the

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