73: Photographer Joey Jones on Building Relationships With the Right Clients


© Joey Jones

© Joey Jones

Photographer Joey Jones began working professionally in 1995, photographing clients from coast to coast with his unique form of artistic imaging. He opened his portrait studio in 1999 specializing in high school seniors and editorial, lifestyle portraits. The studio now draws seniors from as far as MA to NY for a distinctly free spirited and personal style.

Today, Joey and I chat about the importance of relationship building while you are interacting with your client. He also talks about how you need to focus on the ideal clients for your business.

I want to give a huge thank you to Joey for taking the time to chat with us! I consider myself as much a student as the listening audience, and appreciate him sharing his extensive knowledge.

Top Tips From the Interview:

1. One of your greatest tools is your mouth, and also your brain!

While many of us assume our most important piece of equipment is whatever expensive camera body or lens we use the most, Joey makes a great point: our most crucial tool is actually our mouths (for interacting with our clients) and our brains (for running our businesses).

2. You should not be trying to recruit everyone to be your client.

Rather, it’s important to find the right people, and hone in on them. Discovering who your ideal client is takes research and time, but it makes all the difference. When you know who your ideal client is (where they live, how much they make, what they care about, etc) you will find that acquiring new clients is much easier because you are better suited for each other. You’ll also have more fun running your business!


Joey Can Be Found At:

» Joey-Jones.net: Joey’s photography website for clients.

» He is JoeyJones 65 on Instagram, Pinterest, and Twitter.

Joey’s Recommended Resources

» TheLawTog.com: a great legal resource for photographers.

» CreativeLive.com: a great educational resource that covers shooting, image editing, business, and even technology.

» PPA Affiliate Schools