97: Toni Shaw on Guerrilla Marketing and Networking With Other Photographers

LISTEN TO THE AUDIO INTERVIEW:

toni Profile pic 2015

Photo Credit: Darryl Moore // Phocused by Darryl

Toni Shaw is the Principal Photographer of the Shaw Photography Group and believes that, “when something you love to do begins as a hobby and the love increases, and it turns into a business.” She has been engrossed in the arts since she was a child. Her skills are broad, and her talent even broader. The Shaw Photography Group captures and holds their clients’ family’s best memories.

I want to give a huge thank you to Toni for taking the time to chat with us! I consider myself as much a student as the listening audience, and appreciate her sharing her extensive knowledge.

In this interview, we discuss:

  • Utilizing teamwork to help grow her business
  • Getting back to clients right away when they’re interested in a shoot
  • Word of mouth guerilla marketing
  • Staying on top of social media
  • Constantly studying to hone her craft
  • Keeping her photography business organized by using software

Toni Can Be Found At:

» www.shawphotographygroup.com: The Shaw Photography Group’s Website

» @shawphotography on Twitter

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4 Comments
  1. I really enjoyed the podcast.  Awesome job Toni and Chamira.  I will be checking this podcast for other interesting interviews.

    • cwbfloss Thank you! I’m really glad you enjoyed the interview! The more knowledge we spread and help each others as photographers, the more we help our industry as a whole. 🙂

  2. I really enjoyed the podcast.  Awesome job Toni and Chamira.  I will be checking this podcast for other interesting interviews.

  3. cwbfloss Thank you! I’m really glad you enjoyed the interview! The more knowledge we spread and help each others as photographers, the more we help our industry as a whole. 🙂

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Chamira_Headshot_1500x1500I'm Chamira Young. I admit it. I'm an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting...Read More

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