110: Kevin La Rue on Standing Out and Getting Noticed


MacPhun Headshots

MacPhun Headshot

Kevin La Rue is a long-time senior product and marketing manager in the field of consumer and Internet software, specializing the last 10 years in the photography field. He joined Macphun in mid-2013, and prior worked with Nik Software in San Diego, California. Over nearly 7 years, La Rue worked as marketing manager at Google/Nik Software, driving the entire marketing mix of offline and digital marketing activities in support of the company’s professional photographic software products.

La Rue has a BSBA degree from the University of Arizona and was an inaugural graduate of the Karl Eller Center for Entrepreneurial Studies Honors Program. He has a passion for family, photography, motorcycles and travel.

I want to give a huge thank you to Kevin for taking the time to chat with us! I consider myself as much a student as the listening audience, and appreciate him sharing his extensive knowledge.

In this interview, we discuss:

  • Standing out with your photographic style
  • Marketing tips to get yourself noticed
  • How to overcome the challenges we face running our photography business when everyone seems to call themself a photographer
  • Getting out of your comfort zone
  • ASKING for what you want (imagine that!)

And here are some links we discuss:

  • Link to Elia’s blog post/video for Adobe LR Mobile HERE: (the video is super-cool and only about 3 minutes long; well worth the watch!)

Kevin Can Be Found At:

» www.MacPhun.com: Powerful photo editing software for Mac.

» Kevin’s Blog can be found at: Klarue.blogspot.com

» Kevin’s Instagram handle is @klarue





  1. Great listening to for me today

  2. Great listening to for me today

  3. AlexAlexander2 Glad you enjoyed it!