131: A “Marketing Moment” Episode: The “Burger King Night” Strategy to Increase Session Bookings

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Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply.

Today Heidi Thompson shares with us her clever “Burger King Strategy” to increase portrait sessions.

Episode Highlights

• If you’re in a smaller community, consider the “Burger King Night” tactic: Contact the superintendent/leader of a local school near you and offer to donate 10% (or whatever percentage works for you) back to them for every session fee that is booked for anyone who goes to that school. It creates a win-win situation for everyone.
• Give this special offer a time limit, such as one month.
• This is also applicable to churches, girl scout groups, etc
• People begin associating your business with “giving back” to the community, which goes a long way towards making your business stand out. Plus, it’s just plain great to give back to your local community.