160: Marketing Moment with Scott Lawrence on Your Business Image and Credibility

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply.

In this marketing moment episode, headshot photographer Scott Lawrence shares some actionable strategies you can use to market your business this week.

Listen in and be ready to take notes! We discuss:

  • Showing up to your local networking events and being helpful. You’d be surprised how many local photographers don’t do this, but should!
  • Creating a slick magazine/brochure of your photography work to stand out
  • the importance of having your OWN great headshot as a photographer
  • how to make your own business card pack a punch