57: The Road to More Sales With Lori Nordstrom

LISTEN TO THE AUDIO INTERVIEW:

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

Photo Courtesy of NordstromPhoto.com

In Lori’s words: “I’ve been in the portrait photography industry for almost 20 years now.  Whew! I’ve had my ups and my downs and I’ve made a lot of mistakes. Our industry has changed SO much, and thankfully – through the rough times,  I learned that I have to have systems in place or my business takes over my life.  It took some really rough times and a divorce years ago for me to finally get my priorities in line.  I’ve learned that my personal goals and dreams need to come first, and then my business has to be built to support them – not the other way around.

I would love for you to come along on this journey with me! A journey to becoming happy, busy, balanced and profitable.  Systems make a difference, and I want to teach you mine.  Learn all of the things that I’ve put into place over the years to become one of the top producing portrait studios in the country.”

Today we discuss selling before the shoot ever happens, knowing who your target market is, and having clients for life.

I want to give a huge thank you to Lori for taking the time to chat with us! I consider myself as much a student as the listening audience, and appreciate her sharing her extensive knowledge.

“Spending an extra hour before the session and working with the client…has taken out hours of workflow afterwards.” -Lori Nordstrom

 

Top 3 Tips From the Interview:

1. Start the selling process before the shoot ever happens.

Don’t wait until after the shoot to ask the client what photos they want to order. Instead, begin guiding them through the sales process by discussing which final print sizes they want and where they want these prints in their living or working space before the shoot ever happens. This can increase your sales because the client is being taken through the process of being pre-sold as they mentally “buy-in” to the idea of purchasing prints and hanging it on their walls.

2. You want clients for life.

Don’t let the first shoot be the last time that you talk to a client. Reach out to them periodically in order to nurture a life-long relationship. They will inevitably have multiple life events over the years that will need to be documented, so stay in front of them in case they need to hire you again.

3. Define your target client.

The success of your business hinges on knowing what people you are the best fit for. Carefully define who your target audience is, and then find out what they like, how they communicate, where they hang out (online and offline), and how much they like to spend.

Lori Can Be Found At:

» Phototalk.biz: Lori’s business coaching website to help you get your business on track.

» NordstromPhoto.com: Lori’s client photography gallery.

Lori’s Recommended Resources

» Emyth.com: This is a GREAT resources to help improve your business. Featuring free online courses to walk you through the steps of revolutionizing your business.

» Phototalk.biz: Lori’s business coaching website to help you get your business on track.

» Lori’s book Maximizing Profits: A Practical Guide For Portrait Photographers.