You don’t have to do it alone. We’ve said that time and time again but we never want you to underestimate the power of a relationship. One method of marketing that most photographers don’t think about is reaching out to others that are not in your business.
Read more... →
Taking great images is good, but showing them off is even better. Making your portfolio pop is basically the equivalent to sharpening your resume. You have to do it when you get new work and you have to do it in order to score the best jobs.
Read more... →
In this interview episode, wedding photographer and business expert Andrew Hellmich shares how we can better market ourselves and find the right clients. He also gives unique, effective techniques for networking with related vendors in order to increase referrals. We also share a few “photographer confessions” in the course of the episode!
Read more... →
Portrait parties are not dead. They might seem awkward, and probably will be without good planning, but there are numerous reasons why you should consider a portrait party as a way to stimulate growth in your company. There are many factors that would lead you to consider
Read more... →
As a business owner, many of us can attest to the feelings of elation as well as pure and utter fear. Business owners of any area or niche know the feeling and the range of emotions we go through on a yearly, weekly, or daily basis. However,
Read more... →
Kickstart your photography business with a STRATEGIC portrait party! In this in-depth solo episode, I discuss how to throw a strategic portrait party that will seriously help you stand out from other photographers in your area. I did it for my business, and it can work for yours too.
Read more... →
Cold calling as a marketing strategy is not dead and although it seems a bit “old-fashioned” many photographers still use this method to connect with people. There’s something very direct about a phone call. A voice on the other line instead of a line of text in
Read more... →
Photography is a lucrative niche and money starts slowly in the beginning. There are ways that you can control what you are spending and how much money you are making and making sure that you actually get to see some of that money at the end of
Read more... →
While there are many benefits to being good at all aspects of your business, it’s almost impossible to control everything and be successful. Sometimes, we feel like we need to do it all, all the time; especially when we are in the beginning stages of our business.
Read more... →
There are a few ways that you can improve someone’s experience. Being a photographer, it’s easy to hide behind the keyboard and behind the lens, but when we start to understand the after a certain point, photographs are all the same thing. They are just photos, after
Read more... →
Income, profits, gains, whatever you call them they mean money. Yes, money. The most elusive part of your photography business. No matter how much you seem to charge, you always flirt with that red area. It’s true. Photography businesses are hard to run, but how can you
Read more... →
How often do you question what you are doing during the day? Never? A few times? All the time? How do you make sure that you aren’t wasting time? You start measuring your pursuits. Measuring and planning your pursuits is fancy terminology for making sure that you
Read more... →
It’s easy to show off your work. Post it here, post it there. Social media has made it easier than ever to be seen by large volumes of people every day. Social media channels are a great asset for new photographers who might just be starting their
Read more... →
Many photographers ask themselves this question a lot. There are so many niches to choose from, some more popular than others, that it can be hard to put yourself and your business into a certain box. It’s a concern of all photographers. They are always questioning if
Read more... →
As photographers, we are a creative bunch of people. We love the idea of getting together with other photographers over a long weekend and shooting enough photos to fill a hard drive. Unfortunately, we don’t live in a world of long weekends, rainbows, or unicorns. Photographers are
Read more... →
There are plenty of types, niches, and avenues of photography these days. Senior portraits, weddings, family shoots, commercial, and more. Wildlife and nature photography is a growing avenue of photography and is one of the most difficult to undertake. When was the last time a mountain or
Read more... →
We have all heard the “advice” from strangers, friends, and family: being a photographer isn’t a real job. It has been the same story told to photographers for years and we should be over that now, but it still seeps into the minds of young photographers each
Read more... →
Photography has changed, there’s no doubt about that. But why? Why have things evolved to quickly and so drastically? Photographers used to be famous by mailing printed images in a big manila envelope to magazine editors and crossing their fingers. Now, it takes 1,000 likes, 1,000 Instagram
Read more... →
You know the saying, right? Oscar Wilde said, “You can never be overdressed or overeducated.” The same is true for you, you know. I bet if you asked some of the photographers in your circle that some of them didn’t even get their education in photography. Maybe
Read more... →
Lots of photographers around the world at some time or another have found themselves taking or considering taking wedding photos. Wedding photography is a big choice and a big job. It takes time, planning, timing, practice, and a little luck to shoot an amazing wedding and shoot
Read more... →
When you first start a business, no matter how big or small, there are some realizations you come to along the way that can be shocking, jarring, or downright exciting. These are all things on your journey to becoming a pro photographer that we have to start
Read more... →
“What would you do if you doubled your client base tomorrow?” If your answer is, “I would be happy, but everything would just break.” Then this is for you. Business, the B-Word. Yes, this is the other half of your job title. You have a photography business.
Read more... →
Taking photos is pretty easy, editing photos takes a little time and energy, and uploading them is easiest of all. As professional photographers, the way we get images to clients has changed nearly as often as we change our lenses in one session. From flash drives to
Read more... →