In this info-packed episode, Rhea discusses how she’s been running her wedding photography business during 2020, as well as ways to incorporate her successful KLT factor (you have to listen to learn what that is) to make her business more successful than ever! Be ready to take notes!
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Today John Glaser from John Glaser Photography joins us on the podcast. John is a portrait photographer from Huston Texas, and is being mentored by photography coach Bernie Griffiths. Despite the crazy year that has been 2020, he recently started having five figure months with his photography business. And on top of it all, he even has a full time day job AND a wife and two children. You don’t want to miss this episode!
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In this episode, I discuss fun photography projects you can do right from your own home or in your backyard. Even with the global crisis, there are still things you can do to move your photography business forward!
Read more... →In this episode, I discuss a fun way to spur your creativity and get a bit of attention while you’re at it!
Read more... →Join us in this great interview as pet photographer Emma O’Brien shares how she got started and became a successful pet photographer in a struggling economy. Get ready to take notes!
Read more... →In this episode, I discuss a super fun, actionable way to give your clients love and show your appreciation for them.
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Join us in this great interview as photographer Nick Wilcox-Brown shares educational client stories and how he got involved with the Living With Wildlife organization! It’s a great discussion. Get ready to take notes!
Read more... →Even with the global crisis, there are still things you can do to help your photography business. In this episode, I discuss a super fun, actionable way you can boost your photo business AND your local economy. Get ready for a fun project!
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Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. Listen in as we chat about how to use social media to grow your business. Join us in this short and sweet marketing moment episode with wedding
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In this info-packed episode, Wedding Photographer Misha Wynn shares the psychology behind wedding photographers, why a second shooter is important, and how she built her business!
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If you’re shooting your first wedding, then this is the episode for you! Listen to an actual coaching session with Amanda from Amanda Ellen Studios as we discuss what she needs to do to get ready for her first wedding shoot! Be ready to take notes!
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In this fascinating episode, we interview Aaron Nace from Phlearn. We discuss how photographers can find their personal style, great ways to find new clients and assignments, and more! Be ready to take notes!
Read more... →Join us in this marketing moment episode with photography CPA Andrew Jordan. Be ready to take notes!
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Join us in this fantastic episode with CPA Andrew Jordan. He’s one of those number nerds who has the ability to translate numbers into creative terms so that everyone is speaking the same language. Listen into this fascinating episode as he discusses how to put your photography business into a better financial situation, which in turn leads to more freedom!
Read more... →Join us in this marketing moment episode with author, photographer, filmmaker, and producer Marc Silber discusses how to beat the imposter syndrome! Be ready to take notes!
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In this fascinating interview with photographer, filmmaker, and author Marc Silber, we discuss the process of creativity and why it’s SO important to have a purpose in your creative process. We also discuss the “Cycle of Creativity” and how we can make more time for the creative process in our busy schedule.
Read more... →Join us in this marketing moment episode with food photographer Tyler Darden. He discusses 3 steps to build your body of work and get it in front of the right people! Be ready to take notes!
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In this amazing episode with food and lifestyle photographer and cinematographer photographer Tyler Darden, we discuss how he finds new clients, the importance of knowing your target market, and fantastic advice for those who want to break into food photography. Be ready to take notes!
Read more... →In this episode of the Marketing Moment, celebrity photographer Jesse Dittmar discusses the specific steps he takes to target the exact people he wants to work with, and the importance of taking action on a daily basis. Be ready to take notes!
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In this fantastic episode, celebrity photographer Jesse Dittmar discusses how he got started started as a celebrity photographer, lessons he’s learned along the way, and tips you can apply to YOUR photography business to bring it up to the next level. Be ready to take notes.
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In this short and sweet Marketing Moment episode, photography coach Luci Dumas shares an actionable tip you can take this week to further your photography business. In particular, she discusses the importance of selling prints and building a legacy. Be ready to take notes and take ACTION!
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In this amazing interview with photography coach Luci Dumas, she shares great tips on how to make bigger sales with more confidence, and how to turn your creativity into cash for your business! Listen in and be ready to take notes!
Read more... →Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Join us in this marketing moment
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Join us in this amazing interview as celebrity photographer and film director Jeff Vespa shares how he’s built his vast portfolio of celebrity images. We discusses the importance of being proactive and making every single gig you take on a success. Be ready to take notes.
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Join us in this Marketing Moment episode with wedding photographer Nick Church. I asked Nick what we can do to market our businesses this week, and he gave his candid reply. Bite-sized marketing tips that you can apply to your business! Be ready to take notes.
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Join us in this in this info-packed episode as Nick Church shares how he runs his successful wedding photography business. Be ready to take notes!
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In today’s Marketing Moment episode, Simon Plant discusses social media, knowing who your ideal client is, the importance of letting your audience get to know you. Be ready to take notes!
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Join us as corporate, lifestyle, and travel photographer Simon Plant discusses how he runs his successful business. He shares the biggest lessons he learns, as well as how he gets clients. Be ready to take notes.
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In today’s Marketing Moment episode, Miguel Ribeiro Fernandes discusses using different social media channels to find different types of clients. We also chat about the importance of actual face-to-face interaction. Be ready to take notes!
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In this info-packed interview, photographer Miguel Ribeiro Fernandes shares how he finds balance in his business. We also chat about finding clients, and the best ways to interact with your clients. Be ready to take notes!
Read more... →Join us in this marketing moment episode with wedding photographer Ryan Learoyd as he describes what you can do to better market your photography business this week. Be ready to take notes!
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In this info-packed interview, award-winning wedding photographer Ryan Learoyd discusses finding your style and the RIGHT clients for your business. He also discusses making the leap from part time to full time. Be ready to take notes!
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Join us in this marketing moment episode with Jordan Taylor Wright. He gives tips on what you can do this week to market your business!
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Listen in as Jordan Taylor Wright from Taylor Cut Films discusses how to connect with your audience, find your courage, and supercharge your photography business! He’s worked with Usher, Justin Bieber, Jennifer Lopez, and more. Be ready to take notes.
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Join us in this marketing moment episode with commercial and editorial photographer Mike Roemer as we discuss relationship-building and gaining the respect of your clients. Be ready to take notes!
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Listen in on this fascinating interview as professional photographer and creator of the award-winning Photo Animation App “Plotagraph.” Troy Plota shares how to stand out in a saturated market AND 20x the value of your images. Be ready to take notes!
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Join us in this marketing moment episode with commercial and editorial photographer Mike Roemer. He gives practical tips that you can utilize THIS WEEK to market your photography business.
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In this special episode, we dive deep into the topic of portrait PRICING and how to choose the best pricing structure that works best for your photography business. Be sure to download your FREE Pricing PDF Guide, no email required.
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In this inspiring episode, boudoir photographer Jen Rozenbaum discusses how being vulnerable in life and business has allowed her to empower her clients AND other business owners. We also chat about empathy, confidence, and marketing tips to bring your photography business to the next level! Get ready to be blown away.
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In this episode, editorial and corporate photographer James Kegley discuss how to find the RIGHT clients and keep them happy. We also chat about relationship-building, and how using PhotoShelter makes his business more effective and efficient.
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In this marketing moment episode, Luci Dumas shares ways to use your existing contacts to get more business. Listen in and be ready to take notes!
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In this solo episode, we dive deep into what makes a photography website great. Among the things we discuss are layout, portfolio size, your About page, making your contact info available, and more!
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In this marketing moment episode, we chat with photographer Marc Silber. Listen in as he shares with us the importance of branding, and differentiating yourself from other photographers.
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Gavin Wade is a husband, father, and professional wedding photographer. Living in Southern California, both he and his wife Erin started their journey as photographers over 9 years ago. From celebrity clients to reality TV shows, they have photographed upwards of 500 weddings so far in their career. Through a need in their own business, Gavin founded and launched CloudSpot which is a game-changing gallery service and image delivery platform exclusively for pro photographers!
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In this marketing moment episode, PhotoShelter user and photographer Darina Kopcok shares valuable insights about the importance of knowing WHO you are marketing to!
Read more... →This interview is Part 2 of my chat with photography coach Bernie Griffiths. He discusses the final 4 of the top 8 blockers that photographers face in trying to run a successful photography business. What Bernie reveals will change your business.
Read more... →This interview is Part 1 of 2 as photography coach Bernie Griffiths discuss 4 of the top 8 blockers that photographers face in trying to run a successful photography business. What Bernie reveals will change your business.
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Photographers are easily some of the most creative people you know, but they are also some of the people who are most likely to need some inspiration every now and then. Just like every other artist, photographers in any niche will often find themselves lacking or in
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Though there are tons, and truly TONS, of things that photographers deal with and go through, there are some that are more common, prevalent, and frustrating than others. And while the reaction to these issues is even more important than each of the issues individually, how you
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Vulnerability, the word that gets a bad reputation but is essential for anyone who wants to start their own business. Being vulnerable is just like taking risks, and with no risk, there is no reward. When it comes to photography, there are certain risks that you have
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Running your own business clearly has its ups and downs. With all the stress and everyday busyness that can get you bogged down, it can be easy to forget how great you are at what you do. Reclaim Your Own Greatness You, like many other photographers, might
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It’s no surprise to you that most people don’t like being on camera. There are rare occasions when you work with someone who truly loves being on camera and having their pictures taken. If you do have a client like this, be sure to revel in the
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It’s true that when you envision something and you talk about that thing, the more likely it will be to come true. Tons of professionals use this method, so why aren’t you? No, this isn’t just about a visualization technique, but it’s more about learning and utilizing
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In this info-packed interview episode, E’Lisa Campbell discusses how to successfully set the tone during your photo sessions so that they feel relaxed and comfortable. We also discuss how to use your very own unique personality to set your apart, how to build a beginning portfolio, and more!
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Photographers are a few of the small business owners that really do need to stick together. In fact, there are so many different niches in this art we call photography that everyone can really help each other out. Many businesses, big and small, have a referral system
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In this info-packed interview, celebrity and lifestyle photographer Drew Gurian discusses how Photoshelter.com helps him run a better business, how he has worked his way up to shooting celebrities, and also the importance of balancing your time.
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Marketing, the thing we need the most but might despise the most. It’s tough, complicated, and takes a significant amount of time and energy to do it well. Marketing ensures that your customers get their questions answered and it makes it easy for people to understand most
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Photographers are not magicians, but they are very important people in our society for a number of reasons. And for reasons that might not be completely obvious at first. Photographers are basically the timekeepers in our society. They invest their education, time, and energy into capturing some
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You spend so much time behind the camera that sometimes easy to forget that others want to see you in photos as well. Gone are the days of using selfies and Facebook profile photos as your headshot. It just doesn’t cut it anymore. As a photographer, you
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Let’s face it, nearly every photographer has been guilty of this at one point or another and you are probably no exception. We get roped into buy-ins, referrals, and all of the latest and greatest when it comes to our photography business, but by the end of
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As a new year greets us, there are likely many things you’ve been thinking of improving and goals you’re shooting for over the next year. And while this is the perfect time for making adjustments and improvements, you should also be taking time to reflect. To stop,
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As technology has changed and advanced, there are some aspects of businesses that have changed things forever and have made permanent differences in the way we run businesses. There are also things in the realm of business that come and go in trends, just like clothing and
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In the age of social media, one of the biggest issues with photographers of all niches is the sharp edge of comparison. Since it’s so easy to share your work, it is also very easy for everyone else too. As a result, many photographers fall into the
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In this info-packed interview episode, professional headshot photographer Scott Lawrence shares how he rebuilt his photography business from ZERO clients. He gives lots of practical advice that we can use for our own businesses!
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As photographers, hiding behind the lens is usually our best place. This is when we do our best work, of course, but much of our outreach work needs to be online or in person, but in both realms, we are using our words and voices. To get
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Running a photography business is so tough. It really is! That does not mean that you can neglect your personal life and health. You probably know someone who has let their business become their life and when that happens your life, and your business can start falling
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Though some of you are there and some of you are not there, the goal is usually the same for everyone. You all want to make it. And while that means different things to different people, there are some clear defining factors that will start to signify
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Let’s face it, your photos are what’s going to get you noticed. There’s no denying that. But here’s the other part of that, at what cost are you producing great photos? No, this isn’t all about money either. It’s about workflow and how you can start maintaining
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There are many elements of your website that are important in displaying your work, educating visitors, and building trust with future clients. That’s why your website needs to be up to date and looking great at all times. One of the toughest elements of building your site
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The social media crowd has gone wild lately. While it’s true there are certain algorithms and codes in place so that people cannot take too much advantage of social media. No person has more leverage than other in that regard, but why so much fuss? Truth is,
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There are tons of lists on the internet about the top 20 or top 40 tools that you can use to help make your business grow and expand and it can be overwhelming, to say the least. Instead of giving you a list of a billion tools
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In this info-packed interview episode, photography business expert Skip Cohen draws from his years of experience to share actionable, practical ways you can improve your photography business – from your branding, to the very way you communicate with your clients.
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It’s not all about passion. While there is definitely something to be said for being passionate about what you are doing, there’s more. There just has to be more. You grow up hearing the phrase, “follow your passion,” or “pursue your passion,” and while there is merit
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Photography, one of the greatest arts and there are a ton of benefits why doing any type of art is good for you. Think about the first time you picked up a camera. Remember that feeling? It’s likely a positive memory because it made you feel as
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If you haven’t already heard, a Facebook page is not going to cut it for your photography business. It’s a good start, of course, but once you are bringing in clients and have some experience under your best, it’s time to upgrade. There are a number of
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What’s the best way to get your work out there into the public? Well, there is no secret tip or hack to doing that. In fact, it’s almost grossly simple how you get your photography work out to the public. Are you ready for the secret? Get
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Lights, camera, action! Photographers are well known for what they do best; photograph. But what if we could do more to get noticed? Turns out, they can. Ever considered putting video on your website? Now, you might be thinking, “Why would I put a video on my website
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Photographers are pros as taking the alternate route in almost every situation. They find themselves shooting in crazy locations, take the long way home to snag the sunset at the right time, convincing close friends to pose for you and so on. You are a great example
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There are plenty of strategies and tools to use when starting your photography business. There will be free tools and paid tools that you can use to improve certain aspects of your business. However, it can be a little tiring to fight through the internet, the podcasts,
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One of the most valuable things you can do when you start your business? No, it’s not new gear. It’s not a brilliant website either. No, it’s not even a social media strategy that you need. You need a mentor. Finding a photography mentor is going to
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Being a photographer is about talent. You must have the talent, patience, and ability to make images great. This takes practice, research, education, composition, and technological skills to accomplish. But that’s not enough. You have to have the right mindset. The right mindset starts by making sure
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An online presence is an essential tool for your photography business, without a doubt, and these tools are simple and easy to use. They take some time and effort and maybe a bit of money if you want to boost your social media in some way. For
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In this amazing interview with photographer and coach Jodie Greck, we discuss ways to attract your ideal clients, putting yourself out there, standing out so that you don’t have to compete on price, and getting out of the comparison game with other photographers.
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Photography is important almost solely because your job is to preserve memories. Clients and customers come to us and trust us to capture a moment, an hour, or an entire day with an event that they want to remember forever. This is the number one reason why
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When you first start your photography business, it can be a little hard to nail down just one niche. Honestly, any person who needs any sort of photography is your ideal client when you’re new! However, as you start to grown and gain a strong portfolio, there
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Hopefully, you haven’t experienced this, but some of you may have. It’s the same trouble that lots of photographers find themselves in after their business starts to take off. Photographers are easily one of the hardest working groups of people out there, but they aren’t always good
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Having a website just isn’t enough anymore, although that can really set you apart from your competition, you need to step up your game even further. There are a few key elements that your website must do in order to attract the ideal customers you are looking
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Technology is your friend, although it might not seem like it all the time. It can be overwhelming and exhausting to think about because it seems like those who are best at using technology are already so far ahead. It can all be intimidating, it’s true, but
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Many of you are beginning photographers, but soon you will be well into your business. The years fly by when you start a business because you are engaged and start to miss the passing of time. This is mostly likely to happen when you live and breathe
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In this interview episode, David Scott from Photography Spark shares actionable offline AND online marketing tips to bring you more clients in a way that does not increase your workload. It’s all about getting folks to naturally do the marketing for you with partner marketing, referral marketing, and good solid SEO on your website.
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Being well-rounded is a part of being a good student, leader, and business owner. This applies to all photographers too, no matter what you think your niche might be. Being able to empathize and at the very least, understand what other niches and styles other photographers are
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Over the course of time, there have been plenty of tips for you to read, try, and act upon and there will be many more in the future. As photographers, it should always be a goal to continue to learn and make changes to your own business
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You’ve heard this one hundred times already, but still, right now, in this moment, there is a young or upcoming photographer working for free. It’s so hard to build your portfolio but there are some seriously problematic reasons why working for free in the beginning will hurt
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There are so many things to remember as a photographer that sometimes the simplest planning and organizational factors slip by our minds. Here’s one thing you may not have thought about, the preparation for a photo shoot is more important than the shoot itself. There are a
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Photography, like nearly all creatives fields, takes time and instinct to cultivate to get to the place where we feel successful. But what happens when we start to lose ourselves? You can probably think of a friend, fellow creative, or maybe even yourself, who has lost their
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There are certain things that all photographers need and there’s also a clear list of things that photographers do not need. Many photographers start to blur the lines of these two lists because they think they need something more than what they have or they get caught
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Photographers rival the top of the list of the busiest people and anyone who argues that fact is foolish and ignorant. In all reality, any entrepreneur is set up to be in for a very busy ride. Running your own business is really hard. There are so
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Many experts in the field of photography will either admit to making this mistake or remember a close friend or acquaintance who made this mistake: mispricing your business. Artists of all sorts are asked to work for free or for very little all the time but instead
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Think about how many people are in your town or city. Think about having a conversation with each of them. Even if you live in a town with few hundred people, imagining having a conversation with every single one of those people is still something that might
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Talking about money in any situation is tough. Talking about paying bills or spending money on large purchases will always be hard. The same is true for you, isn’t it? Talking about your own services, your art that you do for a living is really tough. It’s
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