Archive for the Podcast Episodes Category

In this interview, I chat with Angela Popplewell, founder and Executive Director of 100Cameras. We discuss the power of giving back, standing out, and balancing professionalism with your unique personality.

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Today we talk about the power of strategic business alliances.

In this interview episode, portrait photographer Dan Waters chats with us about his ability to book potential wedding clients. Specifically, we discuss getting clients on the phone, and pricing. We also discuss how choosing words wisely can be an advantage, the challenge of time management, and relationship-building.

In this interview, award-winning outdoor photographer Todd Reed discusses how he runs his business with his son, and partner, Brad. We discuss the importance of setting practical goals for your business, as well as infusing emotion into your photos.

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply.

In this episode, award winning Commercial Architectural Photographer Michael Muraz shares some ninja marketing tips with us, and also discusses the importance of setting revenue goals, and being persistent in moving your photography business forward.

In this special New Year’s episode, portrait photographer and business consultant Dave Ruark chats about solutions to the 6 top pains amongst photographers. If you’ve ever felt undervalued, had trouble finding clients, then this is the episode for you!

In this interview, I chat with Stacy Pearsall from the award-winning Veteran’s Portrait Project. Though combat disabled and retired from military service, Pearsall continues to work worldwide as an independent photographer, and is an author, educator, military consultant, public speaker and founder of the Veterans Portrait Project.

Kevin La Rue is a long-time senior product and marketing manager in the consumer and Internet software field, specializing the last 10 years in the photography field. In this episode, we talk about what you can do to stand out and get noticed in your business.

In today’s show, wildlife and nature photographer Martin Bailey discuss inducing an emotional response from the viewers of your photos, being purposeful and patient with wildlife photography, the role of client education, and picking your battles carefully. We also discuss why running your own business is not always sexy.

In today’s show, SproutStudio CEO Bryan Caporicci candidly discusses focusing on key growth areas for your business, the concept of “time-chunking” in order to find more time, the concept of self-evaluation, being self-aware, and being in “CEO mode” rather than “worker-bee” mode.

In today’s show, photography and business pros Bruce and Josh Hudson discuss hyper-targeting your clients, correctly branding yourself as the type of photographer you want to be, and establishing your value with your clients from the beginning.

CEO Randy dela Fuente knows about refining photography businesses inside and out! In this dynamic episode, we discuss the importance of paying attention to your workflow (which can free up more time for you and allow you to make more dollars). We also discuss analyzing, refining, and incorporating new processes into your business, as well as ways to measure and improve key metrics in your photography business.

Toni Shaw is the Principal Photographer of the Shaw Photography Group. In our interview, we discuss guerrilla marketing to spread the word about her photography business, connecting with other talented photographers to grow her creative market, and keeping her business organized.

Brent’s photographic specialties are event/commercial as well as portraiture. But, in truth, his expertise is in the business of photography. In our chat, we discuss getting repeat customers, and also ways to improve your photography business.

Levi Sim is a commercial photographer who travels way too much shooting for clients and teaching photographers. In this episode, we discuss the importance of building relationships with your clients in person, going to where your clients are, staying “top of mind” with your clients, and focusing on being helpful to potential clients.

Josh Weiland is a portrait photographer who has built a full-service portrait studio in Michigan. He is known for capturing his client’s true personality, and creating printed artwork that will last as a family heirloom. In our discussion today, we discuss focusing on your core competencies, putting your client at ease and eliminating the unknown, finding people who know more than you, and being careful of who you select as business mentors.

Steve believes that photography provides us with a unique opportunity to be invited into the intimate lives of Portrait and Wedding clients, allowing us to find out what they love so that we can capture that for them. In our discussion, we discuss how it’s not about you (the photographer). It’s about your client and their needs. Many clients feel unseen, unheard, and unheard. As photographers, it’s our job to find out how we can help them feel seen, heard, and loved.

Photographer Lisa Hammond is a Southwest Michigan Wedding Photographer and owner of Lisa Hammond Photography. In our chat, we discuss consistency being key with her business. Lisa also talks about how networking with other wedding photography vendors (florists, wedding planners, etc) has been especially helpful for getting new clients.

Matthew Jordan Smith is a commercial celebrity and beauty photographer working between New York, Los Angeles and Tokyo. His client list includes celebrities like Oprah, Aretha Franklin and Britney Spears. Today, we chat about how the planning process before a shoot is extremely important, how putting together a team can help keep you from becoming overwhelmed, and his strategies for getting new assignments and clients.

Commercial Photographer Damian Strohmeyer is a husband, father, and photographer. He has spent more than 30 years in editorial first in newspapers in Topeka, Kansas and then at The Denver Post. He has also worked at Sport Illustrated as a staff photographer. Today we chat about the importance of getting to know people face to face, how we shouldn’t take our past clients for granted, and the fact that you cannot do everything in your business.

David Johnston is a landscape, adventure, and humanitarian photographer. In today’s interview, we chat about the “Ten Before Ten” marketing principle, why it’s important to communicate your WHY to your pre- and current clients, backing up your work, and more.

Photographer Joey Jones began working professionally in 1995, and opened his portrait studio in 1999, specializing in high school seniors and editorial, lifestyle portraits. The studio now draws seniors from as far as MA to NY for a distinctly free spirited and personal style. Today, Joey and I chat about the importance of relationship building while you are interacting with your client. He also talks about how you need to focus on the ideal clients for your business.

Today I chat with photography business expert Matt Hoaglin. Matt and his wife own Allison Ragsdale Photography in Durango, CO, and they are rocking it! Their profitable studio supports both of their incomes. They discovered how to refine and promote their product to attract and retain customers. Their goal is to share what they’ve learned with you to help you focus on your business and make a difference for your family. When you can make money doing what you love, you can stop struggling and start enjoying your work again! Today, Matt and I chat about understanding the values of the photos you take, pricing yourself, getting new clients, and outsourcing the duties that are too much for you to handle.

Chris Corradino is a professional photographer and head student mentor at the New York Institute of Photography. His work has been published internationally with credits including USA Today, The Wall Street Journal, New York Newsday, and National Geographic Online. For more, visit online at www.christography.com.

Today, Chris and I chat about taking time for yourself, copyrighting your work, and constantly practicing your craft.

LISTEN TO THE AUDIO INTERVIEW: In Jamie Larson’s words: “Six years ago, my hobby of documenting the everyday life of my little ones bloomed into a thriving photography business (Jamie Larson Photography). My children have been my inspiration, and my husband has been my biggest fan.I am

LISTEN TO THE AUDIO INTERVIEW: Cherie Phelps, is founder and owner of c. phelps photography located in Gretna, Nebraska; a small town just outside of Omaha. In 2003, Cherie opened a thriving and successful home studio, specializing in high school senior photography and was awarded Senior Photographer of

LISTEN TO THE AUDIO INTERVIEW: As business manager to freelancers, digital artists, and entrepreneurs, Corwin cares about the ”why” and the ”how” of making a life, and a living, from one’s creativity. He manages talent such as world-renowned photographer, publisher, and best-selling author David duChemin. Corwin is the author of Living the

LISTEN TO THE AUDIO INTERVIEW: Bob Krist is a freelance travel photographer who regularly works on assignment for National Geographic Traveler, Smithsonian, and Islands. He’s been to all seven continents and has won awards in the Pictures of the Year, Communication Arts, and World Press Photo competitions.

LISTEN TO THE AUDIO INTERVIEW:   Josh Rossi is an award-winning commercial and entertainment photographer with a knack for the creative. He’s a pro at creating images through his head through well-executed compositing. What brings Josh joy is when he can inspire others to do bigger and greater

Bonus Episode! LISTEN TO THE AUDIO INTERVIEW: As the CEO of Reveu.me and Founder / Managing Editor of Papercut Magazine, Jamall spends his days interacting with emerging and professional photographers from all around the world. He started Papercut Magazine 6 years ago, and has had the privilege of featuring and

LISTEN TO THE AUDIO INTERVIEW:   Malcolm Fackender is an award-winning Australian travel and commercial photographer specializing in small group photographic tours. Through his business Spotlight on Asia, Malcolm has led photographers on over 30 small group photo tours throughout Vietnam, Cambodia, Myanmar (Burma), China, India, Namibia

LISTEN TO THE AUDIO INTERVIEW:   In Lori’s words: “I’ve been in the portrait photography industry for almost 20 years now.  Whew! I’ve had my ups and my downs and I’ve made a lot of mistakes. Our industry has changed SO much, and thankfully – through the

LISTEN TO THE AUDIO INTERVIEW:   South African born Mimika Cooney is an international award winning photographer, TV Host, published author, speaker and small business marketing expert. Mimika Cooney is the host of MimikaTV, an interview web show that shares the stories of successful entrepreneurs. As a

LISTEN TO THE AUDIO INTERVIEW:   After 25 years as a working musician, mother and now grandmother, Dorothy Holford picked up a camera at age fifty, and fell in love with it. An avid outdoors woman hiker and college student; she and her life-partner, Leonard Smith often

LISTEN TO THE AUDIO INTERVIEW:   Robert Holmes career, as one of the world’s most successful and prolific travel photographers, has extended over 35 years. He was the first photographer to be honored twice by the Society of American Travel Writers with their Travel Photographer of the Year

LISTEN TO THE AUDIO INTERVIEW:   In Niada’s words: With my husband, Corey, and girls (Jamari and Amaya) we documented our life events. Our love of Photography keeps us on trails less traveled than most across the Carolinas.  As self taught Photographers, this vision has allowed us

LISTEN TO THE AUDIO INTERVIEW: Get Joy’s FREE course on pricing your photography at HowToPricePhotos.com! Joy’s photography experience starts more than a dozen years ago. From a one-person shop run out of her basement, Joy has grown her studio into two locations, where she and her staff

LISTEN TO THE AUDIO INTERVIEW: Alex Alexander Photography was created in 1980, where he excelled in fashion, editorial, lifestyle, still life and catalogue photography which continues to this day. Alex has become known for his strong sense of design, one of his major strengths is being able

LISTEN TO THE AUDIO INTERVIEW:   Marc Silber began taking black & white photographs at the legendary Peninsula School, avidly learning composition and darkroom skills. He seemed to always have a still or movie camera in his hands. On a parallel path, Marc began instructing in his early

LISTEN TO THE AUDIO INTERVIEW: Jeffrey is a business coach, host of Creative Warriors podcast, speaker, and photographer. He works with entrepreneurs who are in business marketing themselves and their talents. Jeffrey’s core message is when an entrepreneur is marketing themselves, they must have a clear direction,

LISTEN TO THE AUDIO INTERVIEW: Ken Kaminesky is a veteran commercial travel photographer, Fujifilm Global Ambassador, Zeiss lens Ambassador, writer, consultant, and entrepreneur with decades of experience in the photography industry. His work has been featured worldwide in numerous commercial and editorial publications, including the New York

LISTEN TO THE AUDIO INTERVIEW: Meet Eleanor Leonne Bennett, an internationally recognized photographer at age 19. She specializes in fine art photography as well as contemporary art. Eleanor also has a multitude of experience in photographing cityscapes, architecture and the natural world. She is the CIWEM Young

LISTEN TO THE AUDIO INTERVIEW: In the words of Trey: “I’m best known for…StuckInCustoms.com, which has become the #1 Travel Photography Blog on the Internet. I started early with the sharing. Google has tracked billions of views, which is mind-boggling to me! At least a few of

LISTEN TO THE AUDIO INTERVIEW: Gary Arndt is an award-winning blogger and travel photographer who has been traveling around the world non-stop since 2007. His travels have taken him to over 140 countries and territories and has earned membership in the elite Traveler’s Century Club. He has

LISTEN TO THE AUDIO INTERVIEW:   Varina and Jay Patel are wilderness and nature photographers, prolific writers, and highly-regarded photography instructors. Along with her husband, Jay, Varina has written a series of eBooks and recorded a collection of video courses on a wide range of topics pertaining

LISTEN TO THE AUDIO INTERVIEW:   Meet Frederick van Johnson: Photographer, Marketer, and Speaker. He’s been shooting professionally since 1989, and is also the host of a popular podcast, This Week in Photo, also known as TWIP. The art of marketing is near and dear to his

 LISTEN TO THE AUDIO INTERVIEW:   Meet creative mind, Don Giannatti. He has been a commercial photographer, a musician, a teacher, an author, and a designer. Talk about a unique group of specialties! He loves jazz and classical music, taking roadtrips, hiking, extensive travel, Mexican food, and