Archive for the Interviews Category

Skip Cohen is the President and founder of Skip Cohen University, photography’s leading resource for education, business, and marketing. In today’s info-packed interview, Skip discusses the most common problems photographers make with with their pricing. We then discuss effective solutions to improve your pricing. Be ready to take notes!

Luci Dumas is an award-winning, full time portrait and wedding photographer who loves to coach other photographers on how to bring their businesses to the next level. Listen in as we discuss how to make more sales, how to make BIGGER sales, and how to establish yourself as an authoritative guide with your clients.

In this info-packed interview episode, photographer and educator Marc Silber dives deep into common composition misconceptions, as well as how we can make our photography better than ever. Listen in and be ready to take notes!

In this awesome interview episode with equipment aficionado Paul Friedman, we chat about not letting lack of equipment be a barrier to your photography business, and also the concept of specializing in the type of photography you do.

In this info-packed interview, NYC photographer Christian Grattan shares how he annually makes six figures on about 20 jobs a year. We discuss in detail the sales process, how to reframe it as valuable “guidance” for your clients, and how to institute a savings plan in your business.

In this info-packed interview episode, photographer and freelance expert Vincent Pugliese shares how we can build a business based on freedom. He also shares how he built and then RE-built his business from the ground up, as well as the process of getting referrals from other photographers, and the concept of giving in order to receive.

In this interview episode, professional photo editor Beth Teutschmann shares AMAZING advice on how we can get our lives back as photographers, and how we can switch over to the mindset of being business owners. We chat about the in’s and out’s of effectively outsourcing your photo editing so that you can get hours back in life, every day.

In this interview episode, pro photographer Marc Silber shares actionable tips and strategies for us to get our photography work more exposure! We chat about going beyond social media, strategies to pitch our work, and setting up an effective web gallery.

In this marketing moment episode, pro photographer Michael Sasser shares the powerful marketing benefits of having video footage of YOU and your clients on your website. He even shares specific examples and tips on how you can get started with video even if you’ve never done it before.

In this interview episode, 6-figure pro photographer Corey Reese shares tips to bring in laser-targeted clients with Facebook, changing your thinking from “more work” to “more income”, and manifesting what you want in your photography business.

In today’s interview, wedding consultant Heidi Thompson helps us begin to identify the steps to cloning your best photography clients, and how to take the guess work out of your marketing efforts.

In this interview episode, equine photographer Shelley Paulson discusses great tips on how we can make our photography businesses more sustainable. We cover pricing, in-person sales, marketing, and adjusting to the ever-changing photography industry. Be prepared to take notes!

Wedding photographers, this one’s for you! In this interview episode, I chat with business strategist Heidi Thompson, owner of Evolve Your Wedding Business. Get ready to revolutionize your wedding photography business as we chat about communicating value, pricing, getting more of those “perfect” clients, and more.

In this interview, I chat with Angela Popplewell, founder and Executive Director of 100Cameras. We discuss the power of giving back, standing out, and balancing professionalism with your unique personality.

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply. Today we talk about the power of strategic business alliances.

In this interview episode, portrait photographer Dan Waters chats with us about his ability to book potential wedding clients. Specifically, we discuss getting clients on the phone, and pricing. We also discuss how choosing words wisely can be an advantage, the challenge of time management, and relationship-building.

In this interview, award-winning outdoor photographer Todd Reed discusses how he runs his business with his son, and partner, Brad. We discuss the importance of setting practical goals for your business, as well as infusing emotion into your photos.

Welcome to “A Marketing Moment” episode, where I bring you bite-sized marketing tips that you can apply to your business. I asked the previous episode’s guest what they’re doing to market their business this week, and they give their candid reply.

In this episode, award winning Commercial Architectural Photographer Michael Muraz shares some ninja marketing tips with us, and also discusses the importance of setting revenue goals, and being persistent in moving your photography business forward.

In this special New Year’s episode, portrait photographer and business consultant Dave Ruark chats about solutions to the 6 top pains amongst photographers. If you’ve ever felt undervalued, had trouble finding clients, then this is the episode for you!

In this interview, I chat with Stacy Pearsall from the award-winning Veteran’s Portrait Project. Though combat disabled and retired from military service, Pearsall continues to work worldwide as an independent photographer, and is an author, educator, military consultant, public speaker and founder of the Veterans Portrait Project.

Kevin La Rue is a long-time senior product and marketing manager in the consumer and Internet software field, specializing the last 10 years in the photography field. In this episode, we talk about what you can do to stand out and get noticed in your business.

In today’s show, wildlife and nature photographer Martin Bailey discuss inducing an emotional response from the viewers of your photos, being purposeful and patient with wildlife photography, the role of client education, and picking your battles carefully. We also discuss why running your own business is not always sexy.

In today’s show, SproutStudio CEO Bryan Caporicci candidly discusses focusing on key growth areas for your business, the concept of “time-chunking” in order to find more time, the concept of self-evaluation, being self-aware, and being in “CEO mode” rather than “worker-bee” mode.

In today’s show, photography and business pros Bruce and Josh Hudson discuss hyper-targeting your clients, correctly branding yourself as the type of photographer you want to be, and establishing your value with your clients from the beginning.

CEO Randy dela Fuente knows about refining photography businesses inside and out! In this dynamic episode, we discuss the importance of paying attention to your workflow (which can free up more time for you and allow you to make more dollars). We also discuss analyzing, refining, and incorporating new processes into your business, as well as ways to measure and improve key metrics in your photography business.

Toni Shaw is the Principal Photographer of the Shaw Photography Group. In our interview, we discuss guerrilla marketing to spread the word about her photography business, connecting with other talented photographers to grow her creative market, and keeping her business organized.

Brent’s photographic specialties are event/commercial as well as portraiture. But, in truth, his expertise is in the business of photography. In our chat, we discuss getting repeat customers, and also ways to improve your photography business.

Levi Sim is a commercial photographer who travels way too much shooting for clients and teaching photographers. In this episode, we discuss the importance of building relationships with your clients in person, going to where your clients are, staying “top of mind” with your clients, and focusing on being helpful to potential clients.

Josh Weiland is a portrait photographer who has built a full-service portrait studio in Michigan. He is known for capturing his client’s true personality, and creating printed artwork that will last as a family heirloom. In our discussion today, we discuss focusing on your core competencies, putting your client at ease and eliminating the unknown, finding people who know more than you, and being careful of who you select as business mentors.

Steve believes that photography provides us with a unique opportunity to be invited into the intimate lives of Portrait and Wedding clients, allowing us to find out what they love so that we can capture that for them. In our discussion, we discuss how it’s not about you (the photographer). It’s about your client and their needs. Many clients feel unseen, unheard, and unheard. As photographers, it’s our job to find out how we can help them feel seen, heard, and loved.

Photographer Lisa Hammond is a Southwest Michigan Wedding Photographer and owner of Lisa Hammond Photography. In our chat, we discuss consistency being key with her business. Lisa also talks about how networking with other wedding photography vendors (florists, wedding planners, etc) has been especially helpful for getting new clients.

Matthew Jordan Smith is a commercial celebrity and beauty photographer working between New York, Los Angeles and Tokyo. His client list includes celebrities like Oprah, Aretha Franklin and Britney Spears. Today, we chat about how the planning process before a shoot is extremely important, how putting together a team can help keep you from becoming overwhelmed, and his strategies for getting new assignments and clients.

Commercial Photographer Damian Strohmeyer is a husband, father, and photographer. He has spent more than 30 years in editorial first in newspapers in Topeka, Kansas and then at The Denver Post. He has also worked at Sport Illustrated as a staff photographer. Today we chat about the importance of getting to know people face to face, how we shouldn’t take our past clients for granted, and the fact that you cannot do everything in your business.

David Johnston is a landscape, adventure, and humanitarian photographer. In today’s interview, we chat about the “Ten Before Ten” marketing principle, why it’s important to communicate your WHY to your pre- and current clients, backing up your work, and more.

Photographer Joey Jones began working professionally in 1995, and opened his portrait studio in 1999, specializing in high school seniors and editorial, lifestyle portraits. The studio now draws seniors from as far as MA to NY for a distinctly free spirited and personal style. Today, Joey and I chat about the importance of relationship building while you are interacting with your client. He also talks about how you need to focus on the ideal clients for your business.

Today I chat with photography business expert Matt Hoaglin. Matt and his wife own Allison Ragsdale Photography in Durango, CO, and they are rocking it! Their profitable studio supports both of their incomes. They discovered how to refine and promote their product to attract and retain customers. Their goal is to share what they’ve learned with you to help you focus on your business and make a difference for your family. When you can make money doing what you love, you can stop struggling and start enjoying your work again! Today, Matt and I chat about understanding the values of the photos you take, pricing yourself, getting new clients, and outsourcing the duties that are too much for you to handle.

Chris Corradino is a professional photographer and head student mentor at the New York Institute of Photography. His work has been published internationally with credits including USA Today, The Wall Street Journal, New York Newsday, and National Geographic Online. For more, visit online at www.christography.com.

Today, Chris and I chat about taking time for yourself, copyrighting your work, and constantly practicing your craft.

LISTEN TO THE AUDIO INTERVIEW: In Jamie Larson’s words: “Six years ago, my hobby of documenting the everyday life of my little ones bloomed into a thriving photography business (Jamie Larson Photography). My children have been my inspiration, and my husband has been my biggest fan.I am

LISTEN TO THE AUDIO INTERVIEW: Cherie Phelps, is founder and owner of c. phelps photography located in Gretna, Nebraska; a small town just outside of Omaha. In 2003, Cherie opened a thriving and successful home studio, specializing in high school senior photography and was awarded Senior Photographer of